Advertising Campaing for Natural Viagra - Essay Example

As the study highlights NaV (to be pronounced as ‘Navy’) is the product of a unique formula combining the efforts of doctors and experts in the field of pant sciences. Formulation of a new concentrate from the rarely gifted plants and fruits of the nature is now outstanding with its ability to cure the problems like lack of erection and disability to attain the confident size. Unlike other products of the similar kind, ‘Natural Viagra’ poses no threat of a cardiac arrest.

Our enterprise has a favorite note for Australian culture which arranges for the free sex as well as sexuality oriented sports. The magnitude of the industry is much intense in Australia when compared to other countries in the world. Majority of the studies revealed the fear of performance failure caused men to withdraw from sex during their age post 60s. It is therefore noticed that Australia is a wide market for launching this product. Industries are now focusing on the introduction of new brands of products in the enhancement lines with a view to target the consumers deprived of sex.

As a result of the legal advantages, there is a substantial rise in the production and consumption of such drugs in the recent years with a tendency to continue the growth over the next few decades in Australia. NaV must be considered the best choice for introduction in Australia as the country hosts a cultural mix from various parts of the world population which makes the most of the sales. As far as the competitors are concerned, Australian markets are the safe haven for them. Immediate competitors are the distributers of Viagra® but other locally branded products may also pose considerable amount of contest.

This paper outlines that most of them attract men with catchy taglines and attractive strategies of guarantees of money return on dissatisfaction. They substantiate the growth of sales volume through visual and print media advertisements apart from sales-counter counseling to customers. Recently, they started alerting the targets with pop-ups in their web pages through search engines and socialize websites. Consumer psychology related to the use of these drugs is a matter of socially biased views.

Most of the customers are old-aged individuals who do not want to identify themselves as a favorite of their sexual urges. A majority of them conceal their feelings owing to the expectations of their reputation in the society. On most occasions, they fail to make the purchase themselves and want the distributors to provide them personalized sales of it. Since the product has the implications of social identity, majority of the customers want the marketplace to be changed from open sales counters to reliably privatized modes of distribution.

II The target market for NaV has been fixed as men of the age group between 55 and 75 who have sustainable enthusiasm to enjoy sex. Since most of them are expected to bear the threat of pulmonary and pancreatic issues, this product guarantees absolute safety against diabetes and cardiac disorders.