Principles of Marketing CA

Principles of Marketing CA Essay example
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University Name: Trident University International Course Number: MKT301 Term: Fall 2011 Module Number: Module One Topic:  MKT301 - Principles of Marketing CA   In bold below there is a list of three product categories. Within the product categories listed below identify TWO purchases you have made…

Introduction

(10%)  Using the five stage model of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in making each purchase. Bear in mind that the purpose of the assignment is to demonstrate the depth of your understanding of the teaching materials. (20%)  Second Page  Identify and discuss the differences between the ways you went through the purchase decision processes for the two products. (20%)  Third and Fourth Pages  Assume now that you are marketing brands in two of the product categories listed above. Applying only the teaching materials, specifically the presentation "Uses of a Model of Buying Behavior", explain how you might use your understanding of the Model of Consumer Buying Behavior in marketing the two products. (Note that you are asked to APPLY the teaching materials, and thus simply listing what marketers can do in general is not sufficient. You should think about what is explained in the teaching materials and then apply that learning to two of the product categories listed above). ...
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