Principles of Marketing CA - Essay Example

Only on StudentShare

Extract of sample
Principles of Marketing CA

(10%)  Using the five stage model of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in making each purchase. Bear in mind that the purpose of the assignment is to demonstrate the depth of your understanding of the teaching materials. (20%)  Second Page  Identify and discuss the differences between the ways you went through the purchase decision processes for the two products. (20%)  Third and Fourth Pages  Assume now that you are marketing brands in two of the product categories listed above. Applying only the teaching materials, specifically the presentation "Uses of a Model of Buying Behavior", explain how you might use your understanding of the Model of Consumer Buying Behavior in marketing the two products. (Note that you are asked to APPLY the teaching materials, and thus simply listing what marketers can do in general is not sufficient. You should think about what is explained in the teaching materials and then apply that learning to two of the product categories listed above). ...
Download paper

Summary

University Name: Trident University International Course Number: MKT301 Term: Fall 2011 Module Number: Module One Topic:  MKT301 - Principles of Marketing CA   In bold below there is a list of three product categories. Within the product categories listed below identify TWO purchases you have made…
Author : corine00

Related Essays

Marketing Management Principles, Practices and Religion
On the other end, faith, which happens to be the greatest provider of meaning in all people’s lives fails to register not even a single statement on the radar of nearly every mainline of marketing reading materials published in the past rigid couple of decades. This apparent and particular paradox is the systemic provider of the backdrop to this paper. Today, different analysts are examining the berthing idea of adjoining politics and religion into the broadened marketing camp. There are brief contemporary reviews of religious marketing, where analysts are undertaking comparison of politics...
14 pages (3514 words) Essay
Marketing Principles
It is only when these principles are adhered to, will a business organization be well placed to experience the maximum benefits of marketing. There are four core principles of marketing that will be expounded in this paper. The marketing presumption is that in the absence of these marketing principles effective and complete marketing would essentially be impossible. The success of any business venture is significantly hinged on the comprehension and effective execution of these marketing principles. Main Body In context to marketing endeavours, business organizations would rather revert to...
9 pages (2259 words) Assignment
Marketing Principles
The main competitor has however been Pepsi Company. The latter for instance has a market share of about 75% in the Asian market. This is compared to 25% of the coca cola company in the same market. One of the main concerns in the company has been the sharp drop in the consumption of the sugary soft drinks. The drop has been witnessed in the United States, which offers the largest market, and the United Kingdom. The major cause of drop has been health concerns. For instance, majority of people with diabetes cannot drink the normal soft drinks. In addition to that, the increased lifestyle...
11 pages (2761 words) Essay
marketing principles
The aim of the process had to be under the management of a marketing manager (Drummond & Ensor, 2005). All these definitions are important. Marketing has to be under the management of an individual with appropriate skills to accomplish the missions set. It is a process that ensures the organization meets its objectives in terms of sales of products and services, and it is a process that has to ensure the consumer gets what he or she wants. One common idea is that it is an organizational process meant to increase profits. This could be by making the customers aware of the existence of the...
3 pages (753 words) Assignment
Marketing Principles
As noted in the report, when intending to launch a new product, market research should be carried out first in order to establish the needs of the people. Marketing messages should be tailored in such a way that the product is presented as better than other similar products offered in the market. The message should also be designed in such a way that it can positively change the behaviour and attitude of people. Table of contents 1.0 Introduction 3 1.1 Task1 3 1.2 How Nike increases customer satisfaction 5 2.1 Task 2 6 2.2 Segmentation criteria used by Nike 7 2.3 Market targeting used by Nike...
15 pages (3765 words) Essay
Marketing Principles
It will help the organization to develop effective future strategies in order to improve business performance. 4Ps of Marketing The 4Ps marketing mix framework will help to determine Coca Cola’s price, place, promotion and product development strategy. Product The Coca Cola Company is the leading manufacturers and distributors of soft drinks. The organization has wide range of differentiated and diverged product line. These strategies helped the organization to ensure significant competitive advantages over its competitors. Aggressive product development and continuous differentiation of...
8 pages (2008 words) Essay
Marketing principles
Nike's core business is in the research design and marketing on a global scale of shoes, equipment, apparel and related services, with a special focus on athletic apparel as well as athletic footwear. Present in more than 190 nations around the world, Nike utilizes a variety of distribution channels, including the Internet, Nike-owned stores, and retailers, even as the Nike stores are either owned by the company directly or are franchised to others. Aside from athletic gear, Nike is also present in the segment of recreational wear, and there is an overlap in the categories as they pertain to...
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!