Jet Blus - Articles Case Studies - Essay Example

Free

Extract of sample
Jet Blus - Articles Case Studies

There are a number of considerations. The main consideration is that Jet Blue has recognized a shift between outdated modes of advertising and the increasing need for organizations to harness the powers of the Internet to gain consumer interest. This strategic approach also points towards the strong centrality of Internet marketing for the airline industry. With advertising geared specifically for consumer’s browser history and selections, the ability for Jet Blue to engage the consumer in an even direct way has strong implications. In these regards, involving consumers in YouTube videos that focus on Jet Blue airlines can be noted to have the subsequent effect of giving Jet Blue airlines prominence in Internet searches for possible airfares. Ultimately this strategic approach creates brand awareness and has the immediate pro-active benefit of placing Jet Blue in more prominent search positions. II. The next article under examination is “JetBlue's 'All You Can Jet' Pass Sells Out’. This article considers elements surrounding JetBlue’s implementation of the ‘Al You Can Jet’ pass. The article notes that, “JetBlue debuted its $599 "All You Can Jet"promotion Aug. ...Show more

Summary

Jet Blue – Articles Case Study I. The first article under examination is ‘Jet Blue’s YouTube Marketing Strategy’. As the title suggests this article examines the implementation of YouTube to establish excitement for the company. The article notes that, “the airline has packed its BetaBlue plane full of well-known YouTube personalities and bloggers to market its new air route” (Mueller, 2009)…
Author : merl14
Jet Blus - Articles Case Studies essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Jet Blus - Articles Case Studies"
with a personal 20% discount.
Grab the best paper

Related Essays

Case studies
Among the other countries, it has opened quite a large number of stores in Japan and Canada. This company mainly sells different types of coffee, particularly drip-brewed-based and espresso-based coffee, along with different types of other cold as well as hot drinks, different types of snacks, coffee beans etc.
7 pages (1750 words) Essay
Summary articles (gender studies)
"It is best to facilitate ways to make the oppressed speak for themselves". (p 68). She also concurs with the ideas expressed by the various feminist writers in particular, Corea and other radical feminists who according to her and have clearly pointed out the dangers in the new reproductive methods.
2 pages (500 words) Essay
CASE STUDIES
benefits or tips could be expected to not be as enthusiastic about their jobs as top management therefore this could be cause for concern to the company. 2. Diversity could be problem for the company in the future since the present level of diversity is not enough. The top
4 pages (1000 words) Essay
CASE STUDIES
we analyze this cross channel marketing, the issue that becomes an object of contention is the way or the speed with which, Lonely Planet’s website disseminate the tourism related information. That is, the speed of Internet technology has made Lonely Planet’s main
7 pages (1750 words) Essay
Case studies
Government agencies, while working on Open Source Software can also reduce their working cost since access to Open Source Software is free of charge. Being cost effective, should be the primary goal for any business running organization, either private or
7 pages (1750 words) Essay
Case studies
Nonetheless, there are tort cases that stem from accidents, unforeseen and even foreseen circumstances that harm clients. This is because; there are laws that explicitly spell out the obligation of
5 pages (1250 words) Essay
Case Analysis-Jet Blue and WestJet
This was a nightmare for such a company, which had established its business on the basis of high-quality customer service. This was a management fault, caused by the transfer of the airline’s 840,000 files which contained data on transactions for earlier
2 pages (500 words) Essay
Case Studies
The majority of citizens in this region are absolutely poor because they cannot afford their basic needs such food, clothing and shelter. The main issue is not to discuss the level of
4 pages (1000 words) Essay
Case studies
w adrenaline hormone is synthesized by the endocrine cell as it is synthesized in the medulla of the adrenal gland through the conversion of amino acid tyrosine (Peters, 2005). 7.What does this classification dictate in terms of how the hormone is synthesized by the endocrine
2 pages (500 words) Essay
Jet Blue Case Study
ver, to remain competitive, these services should provide good quality to their customers through collaborative efforts of employees, management and all other stakeholders. In fact, customers’ satisfaction depends greatly on the interaction between them and employees; hence,
7 pages (1750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT