Got a tricky question? Receive an answer from students like you! Try us!

The Benihana - Essay Example

Only on StudentShare
Pages 3 (753 words)


Benihana first emerged as a restaurant in the United States in 1964 as a project of found Rocky Aoki. While the restaurant originally debuted as a small forty-seat unit in New York City, it has since expanded throughout the United States. The paper tells about cost structure, process flow and recommendations

Extract of sample
The Benihana

In establishing Benihana’s unique market share the restaurant actually prepares the food in front of the customer’s eyes. This allows for a novel dining experience, and greatly contributes to the restaurant’s effective cost structure. As the restaurant found increased success, questions regarding whether to franchise the restaurant out emerged. While there were initial attempts to enact franchises, the company ultimately determined that franchising would not be successful, as the largely Japanese staff didn’t translate well into the American climate.
The organization’s process flow occurs as customers are brought into the restaurant and then seated in the bar area. This element functions both to increase drink revenue and to give the customer’s an activity to occupy themselves during their wait period. When a table opens, the customers are then seated. After customers are seated the staff takes a drink order and gives them an option for soup, salad, or general appetizer. Upon returning their order is taken. The chef then arrives and prepares the order in front of the table. This is the essential aspect of the dining experience both for the restaurant and the customer. While one might believe that preparing the food in front of the table would result in an increased time, this process actually reduces labor costs while granting the customers insight into the process of food creation as well as a side-show environment.
There are a number of considerations that can be made in developing the overriding strategic approach. In this context of understanding, the simulation permits users to explore a number of elements of profitability. The simulation also functions to inform the user of various aspects of operations management and allow them to better formulate strategic approaches. ...
Download paper
Not exactly what you need?

Related Essays

ASDA expansion to KSA
The report includes the findings and challenges faced in compilation of the report. Table of Contents Executive Summary 1 Table of Contents 2 1.0.Introduction: 3 1.1.What Should Be Considered and How 4 1.2.Saudi Arabia Overview and PESTLE Analysis: 4 1.2.1.KSA PESTLE Analysis 5 1.2.2.Political analysis 5 1.2.4.Social and Cultural Analysis 6 1.2.5.Technological Analysis 6 1.2.6.Legal Analysis 6…
10 pages (2510 words)
South Garden Chinese Restaurant - Company Analysis
It could be noted that the stabilization and the further growth of the company could be achieved under the following terms: the measures suggested should be supported both by the management team and the employees. Cooperation across the organization should be improved; in this way, the resistance to the suggested changes could be controlled, a fact that could increase the chances for successful…
4 pages (1004 words)
Santex Limited Research Paper
Furthermore, Sanitex is occasionally affected by seasonal fluctuation in the pest control business. That is why it needs to expand its product portfolio including carpet cleaning and distribution of sanitary products. However, Sanitex failed to attract potential new clients outside West London area due to its being a non-branded business. Clearly, Sanitex is faced with the issue of improving its…
5 pages (1255 words)
Increasing Service Quality at a Nationwide Restaurant Chain
Simply put, quality of service is the customers’ expectation and evaluation of the level of ease and comfort he is supposed to have while enjoying or operating the products or services of the providing organization. For example, if a restaurant chain is classified as having a four or five star rating, not only would it have a there would be a certain level of proficiency expected in the…
8 pages (2008 words)
Select a (domestic)3 public limited company of your choice and analyse what price and non-price strategies it employs for its co
On the other side, financial statements are very essential for different types of user in for different company. So, before preparing the financial statement the accountant must be clear that the users survive by the information. There are different types of group with a curiosity of different organisation called user group. The different types of user follows the financial statement for their…
12 pages (3012 words)
Two key models in services marketing are the service gaps model and the service profit chain. Discuss the ethos and elements of
Challenge for the marketing managers is to identify the gap in the service delivery and then allocate both financial & non-financial resources to reduce the gap. Any gap in the service delivery should be identified in terms of customer’s perspective by the managers. It is critical for marketing managers of a service firm to identify the most cost effective way to close the service quality…
12 pages (3012 words)
Restaurant design issues
The problem is in choosing the right kind of lighting. 4. Acoustics can make or break a restaurant. If the restaurant is too loud, then people will not want to eat there, unless the theme is that the restaurant is fun and vibrant. The right acoustics is essential to the success of the restaurant. Concept One of the most important aspects of design of the dining room is what concept is the…
7 pages (1757 words)