Wal-Mart Information Technology Company Analysis

Wal-Mart Information Technology Company Analysis Research Paper example
Undergraduate
Research Paper
Marketing
Pages 5 (1255 words)
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Running head: WAL-MART INFORMATION TECHNOLOGY COMPANY ANALYSIS Wal-Mart Information Technology Company Analysis Name Course Tutor Date 1.0 Introduction Wal-Mart is the world’s largest retailer with over 9,700 stores. Its stores command a market share of 11 percent of the United States retail market…

Introduction

Wal-Mart owes much of its success to the early adoption of an Information Technology as compared to its competitors. The store has continually evolved to adapt to changing market needs through enhancing its Information Technology strategy. This has given it a competitive edge over other retailers by enabling it to price its products more competitively. Information Technology use by Wal-Mart continues to enhance its market leadership and dominance. 2.0 Information Technology characteristics and dynamics of Wal-Mart Despite of Wal-Mart’s large size, it has one centralized information system that is developed internally giving it much advantage in operations that enables it price its products competitively in comparison to other retailers. In 95% of Wal-Mart’s Information Technology endeavors, much of the development is done by internal staff, managing programming and process engineering and not relying on commercial software or outsourcing. The company has also been able to maintain its Information Technology budget at a lower rate than its market competitors. These costs do not grow at a similar rate to sales despite the entire Wal-Mart business model relying heavily on Information Technology. Wal-Mart as a whole relies on information technology to attain its business objectives and meet the needs of its clients (Sullivan, 2004). ...
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