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The New Improved Iphone by Apple Co - Research Paper Example

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The device comes with a range of modern innovations that are a major preference to consumers and also the corporate world. It incorporates the latest operating system iOS 5.0, satisfying the yearning for the modern executive market where one can fit their offices in their pockets. Being the successor of the iPhone, it comes with an additional uninsulated stainless steel frame, functioning as the antennae for the device. Additionally, it has an Apple A4 processor and an RAM capacity totaling 512 MB. The elegance that comes with the iPhone 4 demands the setting of an executive, high class member of the executive world, to aid in supporting an office outside the office. For lovers of the iPhone, the iPhone 4 will be a preferred brand accompanied with an improvement on the camera and the advancement on the processor. Product Positioning The new product is the choice of the executive individual and corporate world, favorable for those that are fixed next to the bulk of their offices. It is an opportunity to work as in the office while on a plane, monitor the stocks at the dinner table or have a business conference while enjoying the comfort of your cabin in the woods. The iPhone 4 is the fourth generation iPhone, having an extra video calling capability to its predecessor while having an extra sensitive touch-screen capability for easier and faster operation. Apple inc. has a predominantly large market for the iPhone production. The users of the iPhone 3GS will be pleased to buy the advanced prototype; including a wider range of features as opposed to the third generation production. Apple Company has a branch in the United States meaning that this will enhance the ease of production and distribution to its customers. Adverting, Pricing and Distribution IPhone 4 currently has a standard recommended price of about $1500 (, 2011). This price may seem far-reaching for many people in the United States. Apple applies a price skimming strategy, whereby the utility of those in the high class level is only satisfied by the use of the iPhone 4. Therefore, few (if any) of the low class people are considered in the market. However much this reduces the total turn over for Apple, the profit margin set for the product is enough to ensure the profit objective of the enterprise. The American population proves to be a satisfying market for the iPhone 4. Technological advancement in the United States has created the need for advanced applications in the communication environment. Besides being a major and a basic need to have technology driven gadgets, online advertising will help create awareness of the iPhone 4. Additionally, the company will engage in promotional activities that will attract the public into being part of the Apple family. Distribution of the iPhone 4 has been necessitated by having an Apple outlet in the United States. The company operates vastly in the United States, United Kingdom, Japan, Germany, France and India. Having this outlet will ensure a steady distribution of the iPhone 4 to all dimensions of the country (Rosa, 2010). Online shopping has also facilitated marketing and the distribution of t ...Show more
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The New Improved iPhone by Apple Company Instructor: Contents Contents 1 Adverting, Pricing and Distribution 4 SWOT Analysis 5 Strength 5 Weaknesses 5 Opportunities 5 Market Position 6 Conclusion 6 References 7 The New Improved iPhone by Apple Company Marketing goals and objectives Apple endeavors to enter the United States market with the introduction of the iPhone 4 product, which will suit the lifestyle of many of the United States citizens and satisfy the needs of the office bound workers…
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