The device comes with a range of modern innovations that are a major preference to consumers and also the corporate world. It incorporates the latest operating system iOS 5.0, satisfying the yearning for the modern executive market where one can fit their offices in their pockets. Being the successor of the iPhone, it comes with an additional uninsulated stainless steel frame, functioning as the antennae for the device. Additionally, it has an Apple A4 processor and an RAM capacity totaling 512 MB. The elegance that comes with the iPhone 4 demands the setting of an executive, high class member of the executive world, to aid in supporting an office outside the office. For lovers of the iPhone, the iPhone 4 will be a preferred brand accompanied with an improvement on the camera and the advancement on the processor. Product Positioning The new product is the choice of the executive individual and corporate world, favorable for those that are fixed next to the bulk of their offices. It is an opportunity to work as in the office while on a plane, monitor the stocks at the dinner table or have a business conference while enjoying the comfort of your cabin in the woods. The iPhone 4 is the fourth generation iPhone, having an extra video calling capability to its predecessor while having an extra sensitive touch-screen capability for easier and faster operation. Apple inc. has a predominantly large market for the iPhone production. The users of the iPhone 3GS will be pleased to buy the advanced prototype; including a wider range of features as opposed to the third generation production. Apple Company has a branch in the United States meaning that this will enhance the ease of production and distribution to its customers. Adverting, Pricing and Distribution IPhone 4 currently has a standard recommended price of about $1500 (Apple.com, 2011). This price may seem far-reaching for many people in the United States. Apple applies a price skimming strategy, whereby the utility of those in the high class level is only satisfied by the use of the iPhone 4. Therefore, few (if any) of the low class people are considered in the market. However much this reduces the total turn over for Apple, the profit margin set for the product is enough to ensure the profit objective of the enterprise. The American population proves to be a satisfying market for the iPhone 4. Technological advancement in the United States has created the need for advanced applications in the communication environment. Besides being a major and a basic need to have technology driven gadgets, online advertising will help create awareness of the iPhone 4. Additionally, the company will engage in promotional activities that will attract the public into being part of the Apple family. Distribution of the iPhone 4 has been necessitated by having an Apple outlet in the United States. The company operates vastly in the United States, United Kingdom, Japan, Germany, France and India. Having this outlet will ensure a steady distribution of the iPhone 4 to all dimensions of the country (Rosa, 2010). Online shopping has also facilitated marketing and the distribution of t
The New Improved iPhone by Apple Company Instructor: Contents Contents 1 Adverting, Pricing and Distribution 4 SWOT Analysis 5 Strength 5 Weaknesses 5 Opportunities 5 Market Position 6 Conclusion 6 References 7 The New Improved iPhone by Apple Company Marketing goals and objectives Apple endeavors to enter the United States market with the introduction of the iPhone 4 product, which will suit the lifestyle of many of the United States citizens and satisfy the needs of the office bound workers…
Apple has earned an exceptional reputation in consumer electronics business. It is ranked as the third largest mobile phone maker and is the largest technology company in terms of revenues and profits. Apple fulfills its motto “Think Different” by introducing innovative products and as a result captures consumer loyalty.
It has a strong and loyal customer base which trusts Apple’s products beyond measure. Fortune magazine ranked Apple as the world’s most admired company in 2008, 2009 and 2010. It was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak.
The very recent mega blast by apple I phone 5 has astonished people around the world, its brilliant success has been the headline strokes all over (Trudy Muller , 2012). Supply and Demand The demand graph for the iphone 5 has taken an interesting and profitable turn in market, and its popularity among people is increasing day by day.
As a matter of fact, there are some quarters that report that supply is not forthcoming at all (Campos and Root, 2009). Even though decline in supply is not necessarily as a result of increased demand, in the case of the Apple iPhone 5, it is clear that there is a massive demand for the product but manufacturers are just not being able to match up the demand for the product.
Apple Inc has always been fostering innovation and promising to revolutionize the market and as a result its business, strategies and success story have attracted wide attention of business experts and academicians worldwide. This research paper presents a brief analysis of Apple Inc, comprising important sections such as company’s background, organizational chart, its strategic management and leadership, human resource management, organizational structure and culture and business strategies.
Apple is a new player in the cellular phone market; nonetheless, it has successfully managed to do introduce a product which is not only attractive but also efficient in terms of the technological enhancements and durability. Of the numerous features, the 8GB of memory space, incorporation of the latest cellular technology and a state of the art touch screen interface, has made this iPhone a much sought after commodity in the ever expanding consumer goods market.
e, modern and useful technology products; it has released another gadget that has been carried on to be a big hit, “Apple iPhone”, which is one of big hits of the Apple Corporation since, this technology based product has brought revolution in the global mobile and PDAs
iTunes music service and the Spotify music streaming service. This paper applies the value chain model and its various applications to ascertain how one corporation uses ICT to compete against each other. It also analyzes the economic prospects in offering these
5 pages (1250 words)Research Paper
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