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Four Seasons - Essay Example

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Undergraduate
Essay
Marketing
Pages 8 (2008 words)

Summary

Answer the questions 1. Introduce the company and its position in the hospitality industry. Is it an employer of choice? The company in discussion is Four Seasons Hotels Inc. that was established in 1960 in Canada. Over the course of the past 50 years, Four Seasons has effectively established itself as one of the leading chains of luxury hotels and resorts…

Extract of sample
Four Seasons

The objective of the organization which was to ‘personalize exceptional service’ attracts a very high number of clients and makes it very popular. Furthermore, Four Seasons also strives very hard to anticipate the needs of any customer and provide those needs even before the customer has requested for them. Four Seasons was also the pioneer of many unique services that has now become the norm when it comes to the hotels. For example, providing concierge services, repair of shoes, supplying shampoos, laundry and ironing services, multi cuisine menu and so on were pioneered by this hotel group, thus; giving it a very strong position in the hotel industry. An organization becomes an employer of choice not just by providing good salary and perks to its employees, but more importantly by providing tremendous amount of respect as well as a good working environment (Ablrichs, 2000). Four Seasons has succeeded in doing that. Four Seasons is considered to be an employer of choice because of its high focus on employee satisfaction. Along with benefits and remunerations, employees are highly respected. The employees treat each other the same way a guest is treated at the hotel. This creates a very healthy and robust environment that is necessary in the hospitality industry. ...
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