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Marketing Communication Review
Pages 10 (2510 words)
Marketing Communication Review: London Olympics 2012 Table of contents 1. Executive Summary p.3 2. Introduction p.4 3. Marketing Communication Review: London Olympics 2012 p.6 a. Marketing Communication campaign p.6 b. Advertising p.7 c. Sales Promotions p.9 d.
The recent recession has destroyed the financial backbone of Britain and therefore many people believe that the huge expenditure as part of conducting Olympics is unaffordable to Britain at the present moment. However, there are many others who believe that London Olympics may provide the much needed boost to the declining British economy. Communication is an essential part of all marketing activities irrespective of the nature of the product or service introduced in the market. Olympics can be considered as a product rather than a service in the business world and therefore communication channels suitable for product marketing should be used to market Olympics. Strategies like push/pull, advertising, personal selling, public relations, sponsorship, integrated marketing, sales promotions etc should be used extensively to market London Olympics successfully all over the world. The coordinators of London Olympics can use a variety of tools to communicate with customers all over the world. These tools should be determined only after a careful analysis of political, economical, social, technological, legal and environmental factors. This report begins with a background analysis of 2012 London Olympics which has already generated huge public interests. ...
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