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Marketing Communication Review: London Olympics 2012 - Essay Example
Pages 10 (2510 words)
This report reviews all possible marketing communication tools for the 2012 London Olympics. Marketing is part of an interactive process between people over time, of which relationship creation, building and management are vital cornerstones…
The paper tells that for the participating nations, Olympics is an international sports event to display their abilities in sports and games whereas for the host nation, it provides an opportunity to show the world that they are capable of conducting such an expensive international event successfully. Olympics victories often develop nationalism and proud and it is often utilized for symbolizing a healthy civilized nation. It is an accepted fact that only wealthy nations have the abilities to conduct international events such as Olympics. It should be noted that Olympics has not come to India yet even though they are rapidly becoming one of the wealthiest nations in the world. Olympics occurs only once in every four year time period. Olympics can bring lot of political, economic, social, technological, environmental and legal challenges in a country. The 2012 London Olympics has already caught the headlines of newspapers because of the controversies generated by it. Some people argue that London Olympics causes huge wastage of money whereas others are of the view that it is capable to rejuvenating the declining British economy. It should be noted that “Britain is spending 9.3 billion pounds ($13.54 billion) on the London 2012 Olympics despite the worst recession since World War Two”. Apart from Sidney and Los Angeles Olympics, none of the recent Olympics events did succeed in achieving the economic objective of conducting Olympic events. Technology has developed a lot and Britain can use Olympics events to demonstrate its technological excellence to external world. ...
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