Marketing mix of Fuze Drinks Fuze Drinks was established in the US market and soon became popular over there. The product aims to be introduced in the Brazilian market as well. In order to introduce the product in a new market the product needs to undergone the process of marketing mix…
Fuze Drinks sets to establish itself as a flavored beverage. The brand also aims to establish itself as a nutritional ingredient in the market. In Brazil the product should feature with lot more variety and it should try to introduce new flavor so that it may try to satisfy the wide taste and preference of the Brazilians. Generally the product is available in seven base color varieties and it is also available in five slenderize flavor varieties. (DBR staff writer) The product should aim to grab the attention of people of all generation. Generally in Brazil the demand for drinks and beverage is high and the product is expected to do a good amount of business if marketed properly. Place: The next element of the marketing mix is place. In order to make the product popular, the availability of the product should be made abundant. The product should feature in popular areas and in places where there is much more probability of the product to get sold. Efforts should be made so that abundant quantity of the drink is available near schools, colleges, offices, shopping malls, entertainment parks, community halls. The product also needs to be available in local retail stores. Initially the product should be targeted to sell in the urban and the popular areas of Brazil and with increase in popularity, the product should be aimed to be introduced in the rural areas as well. ...
Though the presence of intermediaries also demands a share of the profit but the mass sale of soft drinks does not harm the cause of overall profitability. Promotion: As Fuze Drink is a new product in the Brazilian market, effective and strong promotion is required to create awareness among the people regarding the launch of the new drinks. The popular mode of promotion needs to be utilized to their full extent. Fuze Drinks have already established a good market in USA. The brand popularity in USA needs to be used in the Brazilian market to prove its stand among the other competitors. The mass promotion by a Brand ambassador is a common way to reach out to people. Extensive advertisement in the media needs to be done. As the product is new, banners and cutouts describing about the product should be made visible in important parts of the city. To provide a taste of the product, distribution of some free samples can also be a lucrative idea. Introductory offers and discounts should also be made to create interest among the general public. Promotion over the web space is also a must as it is the most popular source of media in the present generation. Price: Setting up a comparative price range is crucial for the success of a product in is initial days. Often people have the perception that price determines the quality of a product. But as a new entrant in the market Fuze Drink should mark the price of its product in reach of average customers and also in parity with the price of other drinks available in the market. In The United States, Fuze Drink in 18 oz bottle is priced around $ 2 to $ 2.50.( Patrice)In Brazil the cost of .33 liter of coke and Pepsi ranges around ...
Cite this document
(“Marketing Mix of Fuze Drinks Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/47454-marketing-mix-of-fuze-drinks-for-the-brazil-market
(Marketing Mix of Fuze Drinks Essay Example | Topics and Well Written Essays - 750 Words)
“Marketing Mix of Fuze Drinks Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/47454-marketing-mix-of-fuze-drinks-for-the-brazil-market.
Marketing mix Name: Instructor: Subject: Date of submission: Introduction The marketing mix is described as product, place, price and promotion, commonly referred to as the 4P’s. They are designed to enhance decision making of the customer who can lead to increased profits.
The LED television has led to a new dimension in the mode of entertainment through television. The objective of this paper is to focus on the marketing mix used by Samsung to sell its range of brands under the product category “LED television”. Information about each and every category in the marketing mix of Samsung’s LED television will be collected and critically evaluated in this paper.
Claims for the success of the launch. 3 h. Evident theoretical concepts etc 3 2.Discuss the advantages and disadvantages of adopting the approach taken in launching the new hotel 4 a. Areas for improvements 4 c. Other campaigns for comparison 4 3. A Review the website for the hotel and discussions which elements of the initial launch are being promoted in their marketing promotions.
As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995).
These are explained below:
A product is either a tangible, physical product or a service. It is critical for organisations to understand the product or services that they will sell. Some of the features of the product/ service that the organisation must carefully design and should be knowledgeable about, include market segment, product quality, brand name, support and other factors.
However the marketing mix of most companies is in constant flux; it is often changed to reflect market dynamics and to optimise marketing effort. The most successful companies find an inimitable mix of these elements to deliver unique new value to their customers.
ing mix is pretty simple to comprehend since it makes use of the four basis facets related with the marketing aspect of a brand or in simple terms, a product. The marketing mix is the mix that a company offers to its target consumers. It is for the audiences to pick and choose
In todays highly competitive market, a company must be on its toes and employ the right tools so that its brand comes out on top. An owner or a manager of a small business has to design and plan out a comprehensive marketing program for the company to meet
Integration of the elements brings out a marketing strategy for a product. Marketing mix helps Coca Cola Company to reach their set target without wasting resources. Incorporation of the elements helps
3 Pages(750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Marketing Mix of Fuze Drinks for FREE!