StudentShare solutions
Triangle menu

A Report on Social Marketing Campaign - Essay Example

Nobody downloaded yet

Extract of sample
A Report on Social Marketing Campaign

The spread of HIV and AIDS is mainly caused by social and health problems, therefore social marketing offers mechanisms for solving such problems through encouraging people to live healthier lifestyles. According to Kotler & Roberto (1989); Rogers (1995), the idea of diffusion and social marketing has been transformed to form strategies for use by the public throughout Asia, Africa, North America and south America. According to the United Nations, in the past two decades 60 million people have been infected by HIV/AIDS and reportedly 20 million deaths have been reported. Ninety-five percent of the infected population presently live in developing countries. The report on the Global HIV/AIDS Epidemic, UNAIDS (2002) warned that unless prevention and treatment measures are put in place and followed diligently, over 68 million people would die in the next 20 years. Established cases of HIV/AIDS infection have increased in occurrence throughout different region and numerous countries report severe HIV epidemics amongst injecting drug users (IDUs). The countries with high frequency of HIV infections among IDUs are Myanmar, Thailand, Indonesia, Nepal, Malaysia, Vietnam, China, India and Iran. Justification One of the major HIV/AIDS epidemic accelerants is the drug abuse and misuse. The major barrier in the fight against new HIV infections, recent drug use and emerging responses is the limited up-to date information on the magnitude of the problem. Reports across several countries on the number of HIV infection cases show drastic increase among IDUs. Countries in transition and especially developing countries are extremely susceptible to drug abuse and the risks associated therewith, piling serious burden on already frail health and social facilities. UNAIDS (2002) and WHO (2004) state that there was and still is the potential for a main outbreak of HIV among the IDUs particularly in Russia and bordering countries in the Eastern Europe and in other numerous countries especially across Asia. In some countries with high HIV frequency among the IDUs, HIV prevention measures have been implemented however reports of low effective impact ability upon epidemic among the IDUs is due to their limited availability and thus receive few drug users. On the other hand some assessed countries are yet to enact policies that specifically address HIV/AIDS issues affecting the IDUs. Some countries rarely address the issue before it becomes an epidemic and therefore the policy makers and programs tasked with the drug use and HIV are deemed unnecessary. Across the world over, HIV and AIDS response in Australia is recognised as a success. The national prevalence is lower compared to other high income countries. Through peer education and community based organisations the IDUs, gay communities, and sex workers in Australia on a national gesture prepared early and efficient on the embryonic crisis such as providing support, care and education on the importance of safe sex and drug injecting practises. Initially, the government and healthcare professionals established sturdy leadership program, across the affected communities and the epidemic at large. Australia continues to utilize and gain from the good leadership foundation and the level of the policy innovation. For instance, the implementation of ...Show more
Cite this document
  • APA
  • MLA
(“A Report on Social Marketing Campaign Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from
(A Report on Social Marketing Campaign Essay Example | Topics and Well Written Essays - 2000 Words)
“A Report on Social Marketing Campaign Essay Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times


HIV AND AIDS SOCIAL MARKETING AMONG THE INJECTABLE DRUG USERS 1.1 Background Kotler and Zaltman (1989) were the first to use the term social marketing in 1971 in reference to marketing application to social and health problem solution. Social marketing is defined as "the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research"…
A Report on Social Marketing Campaign
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"A Report on Social Marketing Campaign"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Individual report on the social marketing campaign (summative) and Group presentation on a social marketing campaign (summative
Johnson (2001) suggests that smokers face considerably increased deaths or numerous illnesses from cancer, heart diseases, stroke, bronchitis, emphysema and other respiratory diseases. Smoking can also cause dental problems and is also dangerous particularly to pregnant women in that it significantly causes complications in pregnancy that may lead to premature births, still births or low weight births.
16 pages (4000 words) Essay
Individual reflective report on the social marketing campaign. Healthy Minds Student diet and health concerns
Eating the right food at the right time has always been the problem with young people, because all the good they say is bad for you is so absolutely appetizing, while the food they say is good for you tastes so wicked, A science teacher once taught us that built into our senses is the key to what is good and bad for us.
15 pages (3750 words) Essay
Social marketing
This report focuses mainly on ways and techniques for social marketing. Social marketing is a source of creating awareness regarding any essential issue in a society and works for social benefits by means of various campaigns which are usually non-profit seeking. It is a way to change behavior of individuals in a society and strive for their good. These issues could be health related or may be associated with behavioral changes needed by a society.
6 pages (1500 words) Essay
Individual Assessment: A report on Social Marketin Campaign
ty which in turn also solves some serious the problems of the society. This type of marketing is target for the audience with the concept of influencing the individual or a group or the society as a whole for creating some positive social change in the behavior of the people.
8 pages (2000 words) Essay
Muti media marketing Indiviual Report
With the incorporation of this kind of approach an organisation can generate enhanced leverage from its provided product offerings. This approach can also facilitate to maximise the extent of coverage of the products of an organisation. With this consideration, in this report, the reasons for selecting multimedia marketing campaign for Samsung will be discussed upon.
7 pages (1750 words) Essay
Report of Marketing Campaign review-Vodafone New Zealand PXT service
Aside from the success of the GO-Race (Loo-Racer) strategy, investing and implementing a good Corporate and Social Responsibility Initiatives such as: environmental concerns, charity works, disaster programmes,
9 pages (2250 words) Essay
Viral Marketing Campaign for the Movie Cloverfield
The movie Cloverfield is a biggest example of how the viral marketing techniques can be used to achieve results beyond the
6 pages (1500 words) Essay
The government agencies and the private companies have been focusing to attract more tourists and travellers in the city. The major challenge which the government of Australia is facing
10 pages (2500 words) Essay
Analysis of the Marketing Communications Campaign of GAP (Clothing Brand)
Initially selling music and clothing, it focussed on clothing alone. Initially focussing on baby boomers, it grew sub brands for other target groups. Initially employing sweatshop workers, it developed its image into a human rights example for the
8 pages (2000 words) Essay
Marketing advertising report
Due to lack of marketing expertise, the manager has asked the researcher to handle advertising aspect of Laneway Festival, which is on the verge of expansion and has recently expanded its business portfolio by launching shows in Singapore. The manager has a clear objective of
8 pages (2000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic A Report on Social Marketing Campaign for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us