Market analysis/ Audit

Market analysis/ Audit Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
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Market analysis/Audit Define the market (who is the target audience). In the 21st century, the aspects related to creating a market and business plan have dramatically changed. In order to penetrate the market, the company must attempt to find their market segment…

Introduction

Another market that the company is interested in are the banks. Since security is such a focal point for these institutions, it makes logical sense to compete to attract that market niche. Finally, healthcare companies should be able to be amazed at this product. Companies such as Blue Cross must adhere to strict auditing rules of auditing due to data integrity. Hence, this product will accommodate to all their needs. From research that was gathered, it was clear that the product must have conditional and epistemic values associated with the product. Therefore, the focus should be to diversify the product to the Demographic profile that the company wants to accommodate. Swot analysis on the product p.135 (principles of marketing book) threats: legislative effects problems with patent  market demand  Strengths: The prime strength for this product is the fact that of the technological edge that it possesses. For instance, the fire alarm comes with a voice recognition that has dramatically blown its competition. Moreover, the company’s voice recognition is the fastest growing segment in the fire alarm industry. The product itself is an amazing product in the market because it has a special alarm activated voice notify system. No other product can compete with this product in the market. ...
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Contents Executive Summary 2 Introduction 6 Main Findings 6 Product 7 Price 8 Place 8 Promotion 8 People 9 Processes 9 Physical evidence 9 McKinsey 7S of Sony Corporation 10 Strategy 10 Structure 10 Systems 11 Style 11 Staff 12 Skill 12 Shared Values 12 Value Chain Analysis of Sony Corporation 12 Firm Infrastructure 13 Human Resource 14 Technological Development 14 Procurement 14 Inbound Logistics…