Domino’s Pizza in Mexico

Domino’s Pizza in Mexico Case Study example
Undergraduate
Case Study
Marketing
Pages 5 (1255 words)
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Domino's a multinational pizza delivery corporation that is renowned throughout the world is on the road of expanding their business not only in America but in other continents as well…

Introduction

One thing that has been common in all the above mentioned companies is that all have been very successful in capturing their audiences. Their success story hasn't only revolved around the advertising for their company but a complete team effort, hard work, determination; the will to become the leading fast food chain in the world has made them reach the zenith. If we start to compare Domino's with their opposite number, McDonalds, we will come to know that their respective road to success has been full of challenges and somewhat quite similar too. First and for most, the two companies came into existence when no such food company existed. They had to start from scratch and had to make the people feel the importance of their brand and for that the most crucial and important part was team building.( Tom Monaghan,1986) They had to search for people who were determined, fresh and eager to learn in collaboration with their respective companies. Secondly, once established the two companies had to maintain that vibe and hunger ness for the people to buy their product by launching new food items that would surround and match the eating brain of a human being. They had to keep the quality of the food as their first priority in order to attract the customers. (David A Hanks, 1989) Moreover, both Domino's and McDonald’s had to change their advertising setup when launching them selves internationally. They had to grab the local market and the local people with their innovative strategies. They also took under control the prices of their products in accordance to the economy of that country and in accordance of an average person's reach.

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