This research will begin with the overview of the Nokia Company and its strategic issue also the research will present academic foundations, concepts & theories regarding strategic management of organisations, impact of external & internal environment on strategy…
Strategy helps an organisation to attain competitive advantage which ascertains its success. The business operations of the company along with its manufactured goods were believed to be based on technology. The factor of technology has been considered to be crucial because of the rapid alterations and the constant developments. Therefore, the company in order to stay ahead in the competition required to deal adeptly with the altering technological environment. The issue of increasing competition and sustaining existence in such a tumultuous environment would be addressed in this study (Dittrich, 2005). Academic Foundations Concepts & Theories Regarding Strategic Management of Organisations Organisations have been stated to be an accumulation of individuals who are brought together and organised with the intention of attaining certain objectives. In this context, strategy has been referred as the means adopted by the mentioned accumulation of such individuals for the reason of turning to an effectual economic performer. Strategy could be described as a structure of behaviours with the help of which a particular organisation, by mishap or plan, builds resources. These resources are then employed for the purpose of providing products as well as services in a manner that is comprehended to be worth by the users. The delivery of the products as well as the services are carried out by adhering with the financial and other determined intentions along with the restrictions made obligatory by the chief stakeholders. Appropriate strategies offer an organisation with certain assets that are measured to be exclusive or rather distinguishing. It also provides the organisation the method for adjusting and redesigning its competitive benefits in accordance with the...
It is evidently clear from the discussion that the origin of Nokia, the leading cell phone manufacturer, traces back to 1865 with the commencement of a project relating to forestry business by Fredrick Idestam who was a mining engineer in Finland. Finnish Rubber Works Ltd was set up in 1898 and the Finnish Cable Works commenced its functions in the year 1912. Slowly, the possession of the two companies along with Nokia started to change hands with few other owners. And then at last in the year 1967, these three mentioned companies were brought together which gave rise to the company called Nokia Corporation. The company has its headquarters at Espoo in Finland. Nokia Corporation is involved with the production of mobile gadgets along with appliances related to mobile network. It creates mobile gadgets with the facility of accessing internet on the gadgets. The company also offers services as well as resolutions relevant to its manufactured products throughout the globe. Nokia Corporation is involved with chiefly four kinds of business operations or divisions and they are multimedia, networks, mobile handsets and enterprise solutions. The company was stated to be the biggest producer of mobile handsets in the globe. It has a workforce which engages about 132,000 employees in more than 120 countries. In case of Nokia, after carrying out the internal and external analysis, it could be suggested that the company needs to take away its previous outdated models of mobile phones from the market as the requirements of the customers keeps on altering ...
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(Nokia Company Essay Example | Topics and Well Written Essays - 3250 Words)
“Nokia Company Essay Example | Topics and Well Written Essays - 3250 Words”, n.d. https://studentshare.net/marketing/4757-nokia-company.
Economic crunch has affected the growth of new subscribers while the increasing demand of handsets with distinct features and brands has become a commodity item for every person. Heavy investments are also needed to be made in order to upgrade to the level of 3G technologies. In the midst of this havoc, it would be interesting to see how Nokia manages to retain its customers and maintains its brand loyalty.
According to the report the company has however suffered a significant decline in its market share over the past few years and this is attributed to growing consumer interest in smartphones and other emerging mobile products manufactured by the other vendors in the market such as Apple. Nokia is the World’s chief mobile communication company.
As the report declares Nokia has integrated its mobile devices with services like maps, music, email, apps and many more. Nokia started in the year 1865. It was initially established as a paper company. The company made its foray in mobile business in the 1980s. Between the year 1965 and 1967 the company established itself as a “major industrial force”.
This is evident in the records of declining market share of Nokia in U.K. with the ever increasing number of smartphones purchased by individuals. Nokia is in a puzzle why it lags behind and continues losing in the smartphone business. It still does even after it partnered with Microsoft in providing smartphones with Microsoft windows operating systems.
The company has an established brand name due its quality products and services. Nokia has partnered with different companies to advance its products to gain an advantage over its competitors. For instance, it partnered with Google map and navigation companies to incorporate navigation applications in its recent Smartphones and tablets (Goyal 7).
According to the paper scholars have had a heated debate on the exact definition of design thinking because others scholars supported the fact that design thinking was what the designers did while other scholars found no concrete reason to differentiate design from design thinking. Design thinking has multiple benefits to organizations because it greatly promotes innovative measures and progress. This is the case because design thinking helps an organization to think in radical ways that enhance the despondence towards unexpected challenges of thinking and doing differently.
This constitutes the main customer base of the company. Along with this the company also sells to few independent retailers. Some of the company’s sales are made directly through “Nokia Online” (Nokia-a , 2010).
The management structure of the company is not
As European telecommunications markets were deregulated and mobile networks became global, Nokia expanded.
The remainder of this brief discussion will present a PESTEL analysis of Nokia Corporation. The six