Ethical Marketing: "Are Marketers to Blame for Fat Kids?"

Ethical Marketing: "Are Marketers to Blame for Fat Kids?" Essay example
Undergraduate
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Marketing
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ETHICAL MARKETING: “ARE MARKETERS TO BLAME FOR FAT KIDS?” Author (Your Name) Professor (Your teacher’s name) Date due Presently, the occurrence of obesity and overweight among children has become very popular in most of the countries of the world. In accordance with the data of Australian health and fitness survey it identified that 11% of children’s are suffering from overweight problems…

Introduction

So parents should try to protect their children’s from having unhealthy food (Janssen I Craig, 2004). 1.1 Influence of parents Parents have vast influence on the diet of children. They are the one who shape their diet, because a child firstly learns to eat from home. Parents have more effect on the child’s diet rather than the marketers. It is believed that marketing of food contributes to the rising level of obesity in children’s, which is partly true. Obesity prevention mostly starts at school life of a child. First years of life that is from a child age to adult age, requires continuous prevention from parents. These periods are most significant which involves rapid transactions and high plasticity and mainly parents are the one who controls a child experiences and environment. The main tasks parents possess in early development points to their child potential are the key targets and likelihood of change in early preventive interventions. Mainly parent’s behavior and their feeding practices affect a Childs eating habits and risk related to obesity. They are the one who are responsible to take preventive measures in case a child becomes too fat. ...
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