Ethical Marketing: "Are Marketers to Blame for Fat Kids?" - Essay Example

Only on StudentShare

Extract of sample
Ethical Marketing: "Are Marketers to Blame for Fat Kids?"

So parents should try to protect their children’s from having unhealthy food (Janssen I Craig, 2004). 1.1 Influence of parents Parents have vast influence on the diet of children. They are the one who shape their diet, because a child firstly learns to eat from home. Parents have more effect on the child’s diet rather than the marketers. It is believed that marketing of food contributes to the rising level of obesity in children’s, which is partly true. Obesity prevention mostly starts at school life of a child. First years of life that is from a child age to adult age, requires continuous prevention from parents. These periods are most significant which involves rapid transactions and high plasticity and mainly parents are the one who controls a child experiences and environment. The main tasks parents possess in early development points to their child potential are the key targets and likelihood of change in early preventive interventions. Mainly parent’s behavior and their feeding practices affect a Childs eating habits and risk related to obesity. They are the one who are responsible to take preventive measures in case a child becomes too fat. ...
Download paper

Summary

ETHICAL MARKETING: “ARE MARKETERS TO BLAME FOR FAT KIDS?” Author (Your (Your Date due Presently, the occurrence of obesity and overweight among children has become very popular in most of the countries of the world. In accordance with the data of Australian health and fitness survey it identified that 11% of children’s are suffering from overweight problems…
Author : gracieboyer

Related Essays

Ethical issue in Marketing related to Advertising
According to the research findings there are numerous advertising media including the traditional television, radio, newspapers, mail and billboards, and the postmodern computer based internet advertisement channels including email, blogs, websites, programs and search engines among others. The increased number of advertising channels and methods of collecting data for advertising have pushed advertising ethics even further, and an advertiser has to be keen not to cross the line between ethical and unethical. In addition, personalised advertising that exploits various approaches to data mining...
17 pages (4267 words) Essay
Retail Marketers: Organic Food Products
Another aspect is that the consumer is now more aware of what is harming the environment and what is protecting it. He knows that a lot of his activities is causing a depletion of the environmental resources and is harming the future generations. Man also now knows what kind of effect these activities are having on the other forms of wildlife in the world. Man is more compassionate now that he is aware of what his activities are doing to other living beings and is choosing to use natural products over polluting inorganic food items, even if he may have to pay more for it. Organic Food: The...
8 pages (2008 words) Essay
Consumer Behavior in Social Networking Sites: Implications for Marketers
2) A brief statement of the research methods used, The research that was used was a good one. Having focus groups help you get a better insight into the psyche of the people. There are people who generally do not speak up and like to remain mum about their opinions and having them in focus groups can also help you gain insights in places where you would have never gotten any response. Using focus groups is also beneficial as there is a sense of anonymity and people tend to speak up their minds more openly since they are in groups. There is no mention of using TATs or other such technique; the...
3 pages (753 words) Article
McDonald's Takes the Blame for Obesity
The following is an examination of Critical Concepts: Experts blame the adverts targeting children to be responsible for causing obesity. The most relevant concepts in the case against first food joints are their marketing policies. Perhaps the aim is to cripple the allure junk food produces through adverts which are particularly appealing to children. However, Ronald McDonald in the same light as Joe Camel is a bit of a stretch. Attacking the marketing strategies of business entities to me amounts to clutching at a straw. There are rules that govern the world of production and marketing. In a...
4 pages (1004 words) Essay
Marketing in the digital era
Employing effective marketing mix, competitive positioning and a wider media strategy are vital. Marketers can think and utilise these strategies in achieving successful business performance. The researcher analysed the way marketers can employ a marketing strategy that meets the expectations of customers. The marketing strategy can also provide marketers various advantages including increased financial savings and continuous engagement with customers. Marketers should focus on a strategy that can enable them to increase their financial savings and maintain their position in the competitive...
8 pages (2008 words) Essay
Marketing Mix and its Importance for the Marketers
Over the years, more Ps have been identified to address the innovative features of the latest products and services. Lately, a set of four Cs has also been introduced by various theorists in an attempt to customize the four Ps so as to make them more customer-driven. According to Lauterborn, the four Cs represent consumer, communication, cost, and convenience (Burgers, 2008, p. 3). Shimizu has defined the four Cs as commodity, communication, cost, and channel (Solis, 2011, p. 201). Basically, commodity in C is the same as product in P, communication in C broadens the concept of promotion in P,...
7 pages (1757 words) Essay
Kids And Cell Phones
Evaluating the scenario from her point of view, the following repercussions are to be expected:
...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!