Ethical Marketing: "Are Marketers to Blame for Fat Kids?" - Essay Example

Only on StudentShare

Extract of sample
Ethical Marketing: "Are Marketers to Blame for Fat Kids?"

So parents should try to protect their children’s from having unhealthy food (Janssen I Craig, 2004). 1.1 Influence of parents Parents have vast influence on the diet of children. They are the one who shape their diet, because a child firstly learns to eat from home. Parents have more effect on the child’s diet rather than the marketers. It is believed that marketing of food contributes to the rising level of obesity in children’s, which is partly true. Obesity prevention mostly starts at school life of a child. First years of life that is from a child age to adult age, requires continuous prevention from parents. These periods are most significant which involves rapid transactions and high plasticity and mainly parents are the one who controls a child experiences and environment. The main tasks parents possess in early development points to their child potential are the key targets and likelihood of change in early preventive interventions. Mainly parent’s behavior and their feeding practices affect a Childs eating habits and risk related to obesity. They are the one who are responsible to take preventive measures in case a child becomes too fat. ...Show more

Summary

ETHICAL MARKETING: “ARE MARKETERS TO BLAME FOR FAT KIDS?” Author (Your (Your Date due Presently, the occurrence of obesity and overweight among children has become very popular in most of the countries of the world. In accordance with the data of Australian health and fitness survey it identified that 11% of children’s are suffering from overweight problems…
Author : gracieboyer
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Ethical Marketing: "Are Marketers to Blame for Fat Kids?""
with a personal 20% discount.
Grab the best paper

Related Essays

Ethical issue in Marketing related to Advertising
The paper tells that advertisement ethics is determined by the effects of the advertisement on the human, cultural, social, economic and political consequences of an advertisement on society. Advertising is a core activity in the marketing practice, and like every other aspect in life, it is faced with ethical questions for which no one seems to have an answer.
17 pages (4250 words) Essay
Retail Marketers: Organic Food Products
The consumer has moved on from looking for a bargain. He knows that paying less now may very well lead to paying a lot more later, when one’s heath is compromised. He would rather stay healthy and fit than pay a few lesser bucks and pay for it in the long run.
8 pages (2000 words) Essay
Consumer Behavior in Social Networking Sites: Implications for Marketers
In my opinion the age grouping and the target population is fine, but they should have expanded the study to around 100 or 150 participants, this way they would have gotten a more holistic view of the whole situation. Also, what I feel is that they should have included one more range of ages, as there are older people who are also tech savvy and spend a lot of time on the social networking sites and on the internet in general.
3 pages (750 words) Article
McDonald's Takes the Blame for Obesity
The western world and in Europe believes that fast foods are responsible for obesity, and the recent escalating rates. The issue is further complicated on account of the food production companies, by the involvement of prominent personalities. Obesity is currently a global issue with the world health organization assigning it the same hazard magnitude as that of cigarettes (Wolfram 99).
4 pages (1000 words) Essay
Marketing in the digital era
Marketing in the digital age is undergoing an accelerated change. Marketers need to change the way they think or act in order to sustain their position in the market place. This is because many industries have emerged with a digital strategy of marketing their activities through online marketing as a conventional means of marketing.
8 pages (2000 words) Essay
Marketing Mix and its Importance for the Marketers
Marketing Mix and its Importance for the Marketers The marketing mix is a tool that is used for marketing purposes in business. The marketing mix plays an important role in determining the product or service made by a brand. There is a set of four Ps that help achieve this purpose in service marketing, that stand for the price, place, product, and promotion.
7 pages (1750 words) Essay
Kids And Cell Phones
The decision maker is identified as the child’s parent and the grandparent. The parent would ultimately be the final decision maker; but since the grandpa indicated that he would buy one for the granddaughter, it would be considered that as the proposed buyer, a say in the decision-making process was pledged.
3 pages (750 words) Essay
Justification of Vendor ROI For a Major Equipment Used In Radiology
This report is divided into two parts and the first part of the report highlights the factors that are necessary to be considered about the industry while forming a variance report. It also emphasizes on interpreting the desired results and the results which can actually be achieved from the performance. The second part of the report discusses the details of the vendors that manufacture and sell the equipment.
12 pages (3000 words) Assignment
The Contemporary Art Market
This essay discovers the Market of Contemporary Art. Some of contemporary artists who made appearances in the market include iconic artists such as Jasper John, Andy Warhol, Gerhard Richer, Rothko, Maurizio Cattelan, Calder, Diebenkorn, Lichtenstein, Joan Mitchell, de Kooning and Yves Klein. It is perhaps worth to mention.
5 pages (1250 words) Essay
Media summary and analysis
Ozone is made of oxygen hence it’s not harmful and is safe to use. (coolantconsultants, 1994) The company Ozone technology (OT) makes Ozone generators
2 pages (500 words) Assignment
Promotion Plans and Blends Part II
These two are indeed very powerful forms of promotion that could work under any independent usage (Laureate Education, 2013). But as the company blends these, I believe that one of the most effect ways to use them is to relate the promotional blend
1 pages (250 words) Assignment
Annotated Bibliography
Noteworthy, the authors have credible credentials that in a way contribute to the authenticity of their work. The book has marketing
6 pages (1500 words) Annotated Bibliography
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT