Threats and Opportunities of Social Media Marketing in the Framework of Contemporary Advertising Strategy

Threats and Opportunities of Social Media Marketing in the Framework of Contemporary Advertising Strategy Essay example
Ph.D.
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Marketing
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An essay discussing the threats and opportunities of social media marketing in the framework of contemporary advertising strategy Introduction The contemporary advertising strategy has narrowed down to suit the needs and wants of the people from different strata of the society…

Introduction

However, for the extent of this paper, the discussion will center on the premise of the social media marketing and how this has been seen as an opportunity in the modern advertising strategy which has been devised. This shall be the cornerstone of reaping a huge amount of success, notwithstanding the social and technological pressures that keep on mounting with the advent of time. This paper takes a keen look at how social media marketing brings with it both threats and opportunities within the frameworks of the present day advertising strategy which is undertaken by varied organizations for a multitude of reasons and understandings. Opportunities Social media marketing is something that must always remain supreme within any advertising strategy which is geared to meet the eye of the young audiences. This has been proven with the passage of time that the young ones appreciate the presence of marketing on social media platforms like Twitter, Facebook, Google, YouTube, Instant Messengers and so on. The contemporary advertising strategy is such that it derives its basis from a number of different sectors, most significant of which remain the aspects of reaching out to the relevant target audiences and thus finding ways and means through which newer markets could be tapped in a corrective fashion. ...
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