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Cultural Comparison Assignment: General Motors - Research Paper Example

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College
Research Paper
Marketing
Pages 5 (1255 words)

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Organizational Culture Comparison Introduction Competition in enterprising industries has brought about companies to show case their organizational structures. For this reason there is the need to address the companies’ visibility in how they exhibit their standards globally…

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Cultural Comparison Assignment: General Motors

It is the worlds’ largest automobile manufacturer, contributed to the fact that is has over 30 years of experience in the industry. The organization’s headquarters are based at the General Motors Renaissance at Detroit. It conducts its manufacturing processes in over 32 countries with the aid of other partners such as Isuzu Motors, Suzuki Motors of Japan, Fuji Heavy Industries Limited and Fiat Auto SPA of Italy. An East Africa plan t is also based in Nairobi, Kenya that oversees the production of trucks and buses and the marketing of other brands of the GM’s production. It has a working mission statement "G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment." It has enabled the company to make its history in the industry twice, as being the only automobile company to trade over 9 million vehicles in one financial year (Stewart et al, 1996, p 107). Organization analysis The success of the company has been forged ahead by the joint ventures that the company has entered in order to establish effective distribution globally. ...
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