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Cultural Comparison Assignment: General Motors - Research Paper Example

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Cultural Comparison Assignment: General Motors

It is the worlds’ largest automobile manufacturer, contributed to the fact that is has over 30 years of experience in the industry. The organization’s headquarters are based at the General Motors Renaissance at Detroit. It conducts its manufacturing processes in over 32 countries with the aid of other partners such as Isuzu Motors, Suzuki Motors of Japan, Fuji Heavy Industries Limited and Fiat Auto SPA of Italy. An East Africa plan t is also based in Nairobi, Kenya that oversees the production of trucks and buses and the marketing of other brands of the GM’s production. It has a working mission statement "G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment." It has enabled the company to make its history in the industry twice, as being the only automobile company to trade over 9 million vehicles in one financial year (Stewart et al, 1996, p 107). Organization analysis The success of the company has been forged ahead by the joint ventures that the company has entered in order to establish effective distribution globally. The East Africa plant was formed as a result of this whereby GM Corporation has 57.8%, Industrial & Commercial Corporation-20%, Centrum Investment-17.8% and Itochu Corporation-4.4%. Due to the increased struggle with environmental and internal resources, GM has invented the making of autos that go well with the local operating environments of its customers. This has made the company achieve quality and environmental global standards by being ISO certified (Stewart et al, 1996, p 139). Toyota Motors Description Toyota Motors was founded in 1937 by the Toyoda family. It is the world’s 3rd largest carmaker. Its headquarters are based in Japan, Toyota city. The choice of its locale has been because of the tradition of being a Japanese family business. It has been working under the mission of “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in automobiles.” The organization also has a slogan; Toyota’s motto stipulates to create an affluent society and improve the quality of life through the automobiles. According to Basu (1999), through its progress it managed to establish its Motor Sales across the world by 1957 especially in the U.S.A. Through its mission and motto statements it has aimed at being an excellent company in supporting and donating finances in education, international exchange, environment, art and culture and local communities (Albrecht, 2004, p 210). Organizational analysis Toyota Corporation has been supported by other of its business segments that it has also ventured into. It has also been promoted by the emphasis it has put on the quality of its products to its consumer at reasonable prices. The company’s authority comprising of 58 board members has been the chief decision maker that forms a functional center of its operation processes. Being a family-oriented enterprise has been a weakness, especially in the automobile industry that has shown tremendous growth over the years. This factor led to the company’ ...Show more

Summary

Organizational Culture Comparison Introduction Competition in enterprising industries has brought about companies to show case their organizational structures. For this reason there is the need to address the companies’ visibility in how they exhibit their standards globally…
Author : carmenrussel
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