Survey questionnaires would be administered to select (about 100) college students with prior permission of the college authorities, after informing them of the purpose of the research. Qualitative date would be collected through face-to-face interview with proper analytical questions that can bring out the actual need of the consumer. Data from the survey questionnaires would be analysed through bar charts and pie charts while primary data from the interviews would be interpreted along with the theories of consumer behavior. Project time scale has been presented in the research proposal.
Investigating of British Consumer Behavior for Red Bull
Beverages market in the UK has been of interest to the marketers because of the trend of engaging in health and energy drinks. The key driver of sales growth in the energy drinks market has been healthy diet choices and healthy alternatives of which energy drink is a part. According to Langlois (2005) energy drinks market including soy-based/yoghurt drinks, sports/energy drinks are preferred over soft drinks. Health products can attract premium pricing and premium pricing means higher profit margins.
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