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Marketing Plan Strategy - Essay Example

This paper will develop a strategic plan for launching a new cell phone under the KK brand. Product Launching Plan Through this product launch, as a brand manager, I need to generate public awareness of my business and thereby increase market exposure. To be more specific, I want to generate $60,000 in sales within 60 days of my product launch. I also aim to attain at least two third of my sales from upper class customers as the newly developed cell phone is a costly product with a range of attractive features. I have planned to adopt a competition based pricing strategy since there are thousands of cell phone models in the market. Therefore, I will focus more on rich customer groups while dealing with product promotion. Generally, there are three product launch phases such as prelaunch, launch, and post launch (, 2011). In the prelaunch phase, it is necessary to build hype and buzz about the newly developed product. As Sachs (2011) points out, the launch phase must be managed by timely adjustments in plans and procedures. In the post launch phase, it is essential to ensure that the product launch was successful by closely monitoring the market moves toward the product. As part of planning, I need to determine how to enter the market and how to sell, test, and fulfill my product. In addition, I will announce the product 15 days prior to the product launch because too early or too late announcement would adversely affect the product sales. Evidently, marketers are always

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interested to gain new customers and prospects and often they forget the assets already they have, including their subscribers and other client groups (Effective email marketing campaigns for construction marketers). Therefore, I will make a list of people using my phone contacts, email contacts, and other subscriber groups. Firstly, I am interested to market the product to the company email list as these people have already expressed an interest in purchasing our product or services. Then, I will surely market the product to my friends, relatives, and social networking friends and followers. I would adopt content marketing as it would publish more content than normal marketers do (Business marketing association, p.22). I would publish several articles that provide useful tips to cell phone users. Finally, I have decided to release a video that contains different features as well as a special report of the product and I will post the video in company website and social networking sites. I will also adopt other common promotion techniques such as TV advertisements and flux boards. Likewise, I will choose right time to launch the product since it has been psychologically proved that people have different mindsets during different times of the year. Agreeing upon the suggestion put forward by Chaturvedi, Kumar and Rahul (2009), I would like to introduce the product either during spring or early summer because seasonal fluctuations can also have a significant impact on the product launching process (p.102). Similarly, I would also depend on technological support like e-commerce to make the product launch more successful. Product Features and Marketing Tactics It is obvious that the fame of cell phone industry has reached sky heights as a result of recent technological developments. Since key players like Nokia and Sony Ericson have already established their market, I would develop innovative product features at an affordable cost in


Marketing Strategy (Add (Add (Add Date) Marketing Strategy Introduction Strategic management of product development and product launching is a challenging task for a brand manager as these two processes together play a crucial role in determining the market success of a product…
Author : fmckenzie
Marketing Plan Strategy
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