Samsung Mobile Company.
During an information audit, existing documents and human resources are evaluated to determine whether they effectively contribute to the attainment of the company’s goals and objectives. …
Therefore an information audit is vital in determining whether a company is utilizing its information resources adequately to enable it to compete favorably within the business environment. As a result it is evident that an information audit has a major contribution to a company’s information systems strategy. This paper gives a critical analysis of the contribution of information audit to the information systems strategy with special reference to the Samsung Mobile Company which is the case study in this discussion. In addition, the application of competitive intelligence in strategic information system analysis is discussed in this paper with examples of Samsung Mobile Company’s Critical Success Factors being used to discuss how information audit contributes to a company’s information systems strategy.
Bateman (1997, p. 167) asserts that it is through an information audit that a company is able to identify all the information resources available to it. Samsung Mobile Company has vast information resources both within and outside the organization. These resources include human expertise. Information can also be obtained through research on specific aspects of business operation such as marketing and training. Identification of the information resources of the company is crucial to enable the management come up with strategic information system strategies. ...
These strategies include the development of various computer applications which are to be used in effective management of the company’s resources as a way of facilitating the achievement of objectives. According to Chen et al. ( 2010, p. 233), the production and marketing functions of a company perform optimally when information systems are used to facilitate the production process of a company in addition to the promotion of its brands. This is essential in making a company have a competitive advantage over other businesses dealing in the same line of products. Through an information audit, Samsung Mobile Company will be able to have strategic plans for the application of technology in promotion of its mobile products to have a competitive advantage over its competitors such as Nokia and Sony Erickson. As explained by Dubois (1995, p. 20), an information audit is essential for all organization because it enables them to identify and determine their information needs. Information is very essential in any production company because it acts as the most important resource for the successful achievement of goals and objectives. Samsung Mobile Company should do an information audit to enable its management to make strategic plans on the information technology which is needed to enable the company meet its information needs. For example the company needs information about the political, economic, social and technological environment which will allow it to compete favorably with other mobile manufacturers. However Akhavan, Jafari and Fathian (2006, p. 97) point out that identification of the information needs during an information audit should focus on the information which ...
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(Samsung Mobile Company Essay Example | Topics and Well Written Essays - 2750 Words)
“Samsung Mobile Company Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.net/marketing/4782-samsung-mobile-company.
The company targets the quality-oriented customers. However, before following such strategy, the company focussed on promotion of value creation that has the potential to provide consumers products of good quality at lesser prices. In the capture of the new market, the company diverted the focus onto products of trendy consumer stuffs that serves the preferences of the modern world consumers (Rowley & Paik, 2009, p.63).
Samsung Electronics Ltd is an international leader in telecommunication, semiconductor, digital convergence technologies and digital media. The company is a typical paradigm of a family run corporation or ‘Chaebol’ which is an essential element of the South Korean business industry.
In any case, it is a fact that Samsung Electronics has cemented its place in consumer electronics market in recent times. Headquartered in Suwon, South Korea, Samsung Electronics is manufacturing consumer electronics products such as computers, mobile phones televisions, Refrigerators, Air conditioners and many other useful electronics products.
The consumer electronics industry involves the manufacture, distribution and sale of communications and entertainment devices such as digital and video cameras, telephones, stereos MP3 players, DVDs, VCRs, calculators and televisions (Reportlinker 2013). The industry is constantly evolving and changing at a dizzying pace that products can easily get obsolete with new products constantly being introduced in the market churning out easily the old ones.
The past two decades have witnessed a consistent growth of stiff competition on the mobile telephone sub-sector in Singapore. Favourable government regulation policies and the policies of liberalization are some of the external factors that contribute to the competitive factor on the market.
The Samsung Company is a Korean multinational company and a technological giant that has risen to prominence in multiple fields over many years. The company is one of the most diverse companies in the world. Samsung has an unimaginable size and scope. This company has gained popularity through it, technological division.
The company is a multinational one that is based in South Korea. Being establish long back in 1938, the company provides various types of technological gadgets, semiconductors, petrochemicals, skyscrapers and finance (“Intel and Safaricom Unlock Kenya’s Smartphone market”).
Running Head: SAMSUNG GROUP SAMSUNG GROUP Name: Code+ course: Professor: University: City, State Date: SAMSUNG GROUP Samsung Group is a South Korean company that deals with the manufacture of electronics. The company’s headquarters is at Seoul, South Korea.
Furthermore, the paper insightful hints on how a late-comer to the industry may overcome some challenges and position itself strategically as a respected and successful brand.
Samsung Company marked its turning point in 2003 when its products were the topic of discussion in all the media stations, in all parts of the world
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