Target Market Strategy - Essay Example

Only on StudentShare

Extract of sample
Target Market Strategy

This piece of research paper presents a fictitious product, called E-walker, and examines how STP strategy would help the company enter the markets and thus to achieve marketing success. E-Walker to meet emerging needs of new generation Today’s market is dominated by large numbers of electronics and computerized or digitized products. Electronic shoes and slippers seem to be a very new idea to such a marketing concept. The electronic shoes and slippers from the E-Walker, a private limited company located in California, will be extremely amazing experience to the new generation sports men and the general public. Today’s business is technology-driven. E-Walker is planning to campaign its brand name as ‘E-Walker’ for its products. Company is planning to invest a good amounts in research and develop in order to find how effectively and strategically it can integrate micro-computer and software to shoes and slippers, so that, the new generation sports men and general public would be able to enjoy their walks. It’s truly going to be computerized shoes or slippers in everyone’s foots. The microcomputer chips attached to these shoes or slippers can automatically measure one’s walk-distances, count his footsteps, measure his blood-pressure in foots, compute the speed of a sportsman etc. ...
Download paper

Summary

TARGET MARKET STRATEGY Your name …………………. College/ …………. Introduction ‘Strategy’ is perhaps the most important term in the academic disciplinary of marketing, management, leadership and economics…
Author : emmy99

Related Essays

Aer Lingus Products and Target Market Segments
Aer Lingus is one of the reputable fleet carrier companies in Ireland. With the low cost model and one way fares, Aer Lingus brand has become most talked about brand in fleet services. On October 22, 2006, Aer Lingus entered into a new phage of business as it realized nearly 400 million Euros through Irish and London Stock Exchange. Most of the Aer Lingus passenger revenue will be generated from its website www.aerlingue.com. As per the latest records, nearly 81 percent of total passenger revenue was generated from the website. The effective marketing strategies for products as well as…
10 pages (2510 words) Essay
Situation Analysis, Target Market Identification Report
This makes them feel more masculine. This report undertakes a comprehensive study of marketing analysis of the luxury wrist watch line of products. It will provide an opportunity to study client’s psychographic needs. This is very vital information as it provides an opportunity for Swatch Group to develop a plan for satisfying customer’s unique needs. A comprehensive analysis report gives information about challenges and opportunities in this market that can be explored by Swatch Group, through its Omega brand, to increase Ladymatic’s market presence. This also helps the company make…
10 pages (2510 words) Essay
BMW's Market Strategy
As such, BMW’s market strategy will be evaluated and analyzed for optimal performance. Pros and cons of BMW’s market strategy BMW has been a leading auto manufacturing company that has maintained its niche market leadership through strategic market plans. The target segmentation and highly creative advertising have been its major elements of success. BMW has introduced different variants of its luxury cars to cater to the different segments of the market. The selective target marketing has helped it to exploit the requirements of people coming from myriad backgrounds. With the evolving…
6 pages (1506 words) Essay
Individual Target Market Paper
Basing on the consumers’ essence in the distribution of the producers or the suppliers, there is need to evaluate various aspects of the customers in the market. A company should uphold excellent delivery of its products or services to the consumers in the market. Nonetheless, effective marketing would only result after a comprehensive product or service identification. Therefore, this exercise intends to research on the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. In…
5 pages (1255 words) Essay
Target market and branding (Bayer Aspirin case)
Marketing plays a particularly significant role in managing a developing organization. It involves communicating the values of products or services to potential customers. Generally, marketing is the overall strategies as well as functions of promoting the products and services to the customers. In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis. Moreover, it does that through understanding the…
4 pages (1004 words) Essay
Repositioning Target Market Demographics Using U.S. Census Data
It can be stated that the target customers for compact cassettes could be the students as well as the young people who possesses the fascination in listening music. According to the Census Data of the United States, it has been apparently observed that the nation has the highest amount of listeners. On the basis of this significant data, it can be affirmed from a broader perspective that the repositioning of the product especially targeting the listeners like the youths as well as the students along with others fond of listening music would be beneficial. Relating to the aspect of…
4 pages (1004 words) Essay
Segmentation and Target Market Paper
It is the process of splitting customers in a market into different groups (McDonald and Dunbar, 2012). Industries can segment the target market according to either large or small consumer numbers, or their geographic location. A target market refers to a group of organizations or people, for which and industry develops and implements strategic plans so as to meet the group’s needs. The essay that follows discusses on segmentation and target market within the Nike Company. Nike Company is one of the largest athletic sport equipment companies in the world. It was founded by Phil Knight, a…
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!