Target Market Strategy

Undergraduate
Essay
Marketing
Pages 4 (1004 words)
Download 0
TARGET MARKET STRATEGY Your name …………………. College/ course……………. Date of submission …………. Introduction ‘Strategy’ is perhaps the most important term in the academic disciplinary of marketing, management, leadership and economics…

Introduction

This piece of research paper presents a fictitious product, called E-walker, and examines how STP strategy would help the company enter the markets and thus to achieve marketing success. E-Walker to meet emerging needs of new generation Today’s market is dominated by large numbers of electronics and computerized or digitized products. Electronic shoes and slippers seem to be a very new idea to such a marketing concept. The electronic shoes and slippers from the E-Walker, a private limited company located in California, will be extremely amazing experience to the new generation sports men and the general public. Today’s business is technology-driven. E-Walker is planning to campaign its brand name as ‘E-Walker’ for its products. Company is planning to invest a good amounts in research and develop in order to find how effectively and strategically it can integrate micro-computer and software to shoes and slippers, so that, the new generation sports men and general public would be able to enjoy their walks. It’s truly going to be computerized shoes or slippers in everyone’s foots. The microcomputer chips attached to these shoes or slippers can automatically measure one’s walk-distances, count his footsteps, measure his blood-pressure in foots, compute the speed of a sportsman etc. ...
Download paper
Not exactly what you need?

Related papers

Aer Lingus Products and Target Market Segments
Marketing is always important for every company irrespective of size and popularity of the brand name. This research paper describes about Aer Lingus products and its target market. This paper also analyzes the marketing mix (4 Ps); the organization is using to attract the chosen target market. It also analyzes effectiveness or ineffectiveness of the 4P mix that Aer Lingus is using and suggests if…
Situation Analysis, Target Market Identification Report
This makes them feel more masculine. This report undertakes a comprehensive study of marketing analysis of the luxury wrist watch line of products. It will provide an opportunity to study client’s psychographic needs. This is very vital information as it provides an opportunity for Swatch Group to develop a plan for satisfying customer’s unique needs. A comprehensive analysis report gives…
BMW's Market Strategy
As such, BMW’s market strategy will be evaluated and analyzed for optimal performance. Pros and cons of BMW’s market strategy BMW has been a leading auto manufacturing company that has maintained its niche market leadership through strategic market plans. The target segmentation and highly creative advertising have been its major elements of success. BMW has introduced different variants of…
Individual Target Market Paper
Basing on the consumers’ essence in the distribution of the producers or the suppliers, there is need to evaluate various aspects of the customers in the market. A company should uphold excellent delivery of its products or services to the consumers in the market. Nonetheless, effective marketing would only result after a comprehensive product or service identification. Therefore, this exercise…
Target market and branding (Bayer Aspirin case)
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis. Moreover, it does that through understanding the consumer behavior and through the provision of superior consumer value. …
Repositioning Target Market Demographics Using U.S. Census Data
It can be stated that the target customers for compact cassettes could be the students as well as the young people who possesses the fascination in listening music. According to the Census Data of the United States, it has been apparently observed that the nation has the highest amount of listeners. On the basis of this significant data, it can be affirmed from a broader perspective that the…
Segmentation and Target Market Paper
It is the process of splitting customers in a market into different groups (McDonald and Dunbar, 2012). Industries can segment the target market according to either large or small consumer numbers, or their geographic location. A target market refers to a group of organizations or people, for which and industry develops and implements strategic plans so as to meet the group’s needs. The essay…