methodology chapter in my dissertation - Essay Example

Only on StudentShare

Extract of sample
methodology chapter in my dissertation

Interpretivism denotes a research method that lays importance on deductive reasoning and is thus in contrast to positivism. For the deductive reasoning process, the researcher interprets data keeping in mind the context and meaning of the observed phenomenon, and hence is a qualitative process (Carson et al., 2001; Denzin & Lincoln, 2003).
Pragmatism denotes an attitude that reflects efficiency and utility (Thayer, 2011). The researcher interprets the data in a manner that serves his purpose best. In this sense, it can be said that pragmatism combines both qualitative and quantitative aspects of data collection and interpretation.
Investment decision in the selected chemical companies is to be based on a analysis of the data of each firm at micro-level, in the macro-context of the chemical industry. It entails both quantitative and qualitative analysis. Hence, the Researcher is choosing the pragmatism methodology for this ...
Download paper

Summary

A general recapitulation of the three philosophies would help in selecting the appropriate option for this research paper.
Positivism denotes an empirical method…
Author : edmundveum

Related Essays

Business marketing (Methodology+ research)
Ghauri & Gronhaug (2005) ‘Find out’ indicates that every research is based on various interrelated purposes. The above explanations give a clear idea that research is a combination of proper and clear aims and objectives, data collection, data analysis, and proper findings from the results of analysis. Research is an activity that is intended to arrive at a solution for a question or set of questions. (Ghauri & Gronhaug, 2005). Therefore, research needs to be executed in a systematic way with proper planning. Saunders et al. (2007) perceive research as an onion with different layers...
33 pages (8283 words) Essay
An investigation into the impact of branding on growth of tablet computer for the UK market
This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need of such a study and its significance, which then leads to formation of the research question and setting the aims and objectives of the study. Subsequently, the chapter deals with a brief description of the research methods to be adopted for the study covering such issues as the research design, sampling, data collection and analysing.
...
56 pages (14056 words) Essay
Customer behaviour towards online shopping
This paper considers general Internet usage in the context of marketing, provide an overview of online shopping, and discuss the profitability of online shopping over the past few years, before looking at Tesco and Asda specifically. Finally, since the factors that affect consumer confidence towards online shopping are diverse, it is important to study some of the factors within e-marketing frame such as product, price, promotion, distribution and customer service. Technological factors and demographics as well as social factors are also important and are considered as the macro environment of...
62 pages (15562 words) Essay
Dissertation
In terms of age, the most significant portion of respondents was in the 26-35 year age bracket, with 41.3% of respondents. 40.2% of respondents were in the 36-45 year age brackets. High school respondents totaled 58.2% of respondents. 64% of the respondents were currently employed. Internet usage and online shopping Many respondents had Internet experience. 29.6% had more than ten years Internet experience using the internet more than ten years. Those who had experience with online shopping more than once a month reached to 42.9%. Online shopping experience 77% of respondents indicated that...
12 pages (3012 words) Essay
Dissertation Methodology Under Title: "The Role of Social Media in Branding in the UK"
Adopting a mixed method such as what this study has done is equated with pragmatism and practicality because at the end of the day what matters is not about which research methodology is deemed more superior but which method(s) can result in the achievement of convincing answers to the research questions. For instance, in evaluating the branding strategy for Apple’s Ipad through social networking websites it is necessary to include field observations along with evaluations based on empirical data. According to Thomas, pragmatism rests mainly on the position that qualitative and quantitative...
8 pages (2008 words) Dissertation
Viral Marketing of FMCG Using Social Media
After a handful of research I found there are very less number of FMCG companies which has already makes use of viral marketing techniques, however companies such as P & g and Unilever uses it to some extent. Hence, for this study I will select Unilever to assess the importance of viral marketing for FMCG business (Lowell, 2012).
...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!