Strategic Management & Change

Strategic Management & Change Essay example
Masters
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Marketing
Pages 10 (2510 words)
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Strategic Management & Change Table of Contents Strategic Management & Change 1 Table of Contents 2 Introduction 3 Discussion 4 Conclusion 9 References 11 Introduction The business environment has presently turned very competitive and requires considerable expertise on the part of business organizations to ensure efficiency in business operations so as to ensure profitability and sustainability…

Introduction

All these aspects are largely incomplete without a proper leadership. The leadership aspect assumes significance considering the fact that it provides a direction to the entire organization. Without the presence of a leader an organization behaves like a rudderless ship that is inevitable to destruction. Real life examples are very well an indicative of the above assumption. There are numerous examples in which visionary leaders have turned organizations into giants. Examples include Apple and Microsoft and a host of other organizations. The success of both these organizations has been largely accounted to the efficient and visionary leadership of Steve Jobs and Bill Gates respectively in the two organizations. Leadership and its role in shaping a business organization has been a subject of research in academic and professional circles. According to various researches the aspect of leadership is a subject matter of debate. ...
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