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Strategic Management & Change - Essay Example

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Masters
Essay
Marketing
Pages 10 (2510 words)

Summary

The study analyzes the role of leadership in shaping up an organization towards generating profitability and sustainability. The report also states that a leader’s ability to foresee the future is very critical and therefore shows the importance of leadership in the survival of the organization…

Extract of sample
Strategic Management & Change

The paper tells that the business environment has presently turned very competitive and requires considerable expertise on the part of business organizations to ensure efficiency in business operations so as to ensure profitability and sustainability. Ensuring profitability and sustainability requires considerable efforts and activities that can help generate advantage for an organization. Proper planning and vision apart from proper management and utilisation of resources towards encasing on the opportunities of the organization is the key for a successful recipe in the business markets. All these aspects are largely incomplete without a proper leadership. The leadership aspect assumes significance considering the fact that it provides a direction to the entire organization. Without the presence of a leader an organization behaves like a rudderless ship that is inevitable to destruction. Real life examples are very well an indicative of the above assumption. There are numerous examples in which visionary leaders have turned organizations into giants. Examples include Apple and Microsoft and a host of other organizations. The success of both these organizations has been largely accounted to the efficient and visionary leadership of Steve Jobs and Bill Gates respectively in the two organizations. Leadership and its role in shaping a business organization has been a subject of research in academic and professional circles. ...
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