Starbucks Coffee and Its Target Audience - Essay Example

Only on StudentShare

Extract of sample
Starbucks Coffee and Its Target Audience

According to the Italian tradition coffee houses are like a place for conversation and that provides the customers with a sense of community. From the very beginning Starbucks has been a very different company. The company has not only celebrated the coffee and rich tradition but also successfully brought a feeling of connection. The company endeavors to bring an exceptional experience to the lives of its target market (Clark, Taylor 2007; Starbucks Corporation 2011) Starbucks’ target audience mainly comprises of the upscale coffee drinkers. The coffee chain provides an opportunity to its customers to take a break from the busy and hectic lives and spend some time in a relaxing atmosphere. Starbucks has a very well defined target audience. It has a target market in each age segment whether its adults, young adults or kids and teens. The primary target market of Starbucks consists of men and women aged between 25 to 40 years from urban areas and usually with high incomes. This target segment accounts for almost half the sales of the Starbucks. In order to appeal this target audience Starbucks works keep its products current and position them in such a way that they become a status symbol. Then comes the target market of young adults aged between 18 to 24 years. This segment accounts for 40 percent of the sales of the company. ...
Download paper


Starbucks and its Target Audience Starbucks is a global coffee house. It is present in more than 50 countries with over 17000 stores worldwide. Starbucks started off as a single store in Seattle. Since the start of its journey, Starbucks has embarked on the path of expansion…
Author : cordieveum

Related Essays

Integrated marketing plan
16 pages (4016 words) Essay
Marketing strategy of Pacific Coffee Company (Hong Kong)
11 pages (2761 words) Essay
Product and Branding Strategies (Starbucks)
4 pages (1004 words) Essay
Starbucks Marketing Report
11 pages (2761 words) Essay
Target Audience & Competition
6 pages (1506 words) Essay
Marketing Communications
8 pages (2008 words) Essay
Starbucks Coffee Company
5 pages (1255 words) Essay
Marketing Research and Segmentation
6 pages (1506 words) Research Paper
2 pages (502 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!