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Advertising in Newspapers - Research Paper Example
Author : raul46
Pages 3 (753 words)
Newspapers are everyday publications that contain a variety of information meant to educate, inform and advertise certain products or services. They contain current information about various sociological, physical, political and economical aspects…
Newspapers allow the usage of writings or photos in advertising or as a means of communicating information to the public. However, in advertising, most organizations often use both photos and writings in communicating to its various clienteles. Companies often design and use attractive or appealing photos alongside certain enticing words, to make customers purchase their desired products. How it Targets a Specific Group Newspapers are designed in a manner to ease the process of advertising and conveyance of information (Humphrey, 2003). Advertising in newspapers is used in varied ways. Advertisements in newspapers can be used to convey messages to a certain targeted group. Newspapers consist of different sections such as the sports section, politics sections and the social sections. Advertisers, therefore, can use these sections to target a certain group having the potential of purchasing the products in the market. For instance, when advertising sports attires, it is wise to post the advertising details within the sports section. This ensures that the advert posted reaches the intended customer. Additionally, certain newspapers often provide free magazines covering a certain topic that is of major concern to the public. Some of them talks about lifestyles, social aspects, relationships and political aspects. Such magazines can also be exploited as a suitable platform for targeting a certain group. ...