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Name: Title: Strategy implementation Institution: Professor: Date Due: Strategic implementation Introduction Coca-Cola is the world’s largest retailer of non-alcoholic beverages. The company sells products in over 200 countries around the world and owns over 500 brands worldwide and employees more than 139000 employees (“Coca-Cola” which is deemed the world’s most valuable brand).
It creative and innovative culture has enabled it to keep in pace with stiff competition from their main competitor Pepsi. The company has developed a strand of valuable resources in its people and the resources that it contains that enable the multinational to serve its customers with quality and attractive products. The firm has employed a number of strategies so as to realise it objectives and visions, such as fair returns on shareholder value increase value to the community. During the 2010, annual report, it is noted that the company adopted a number of strategies. As noted in their press release( annual reports,2010), the company has continued to increase the volume of business through innovation and diversification of its products into potential markets especially North America by building several brands such as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply and Georgia Coffee (Annual report,2010). Business analysts provide that the company has continued to deal with volatile economic challenges in their pursuit of global business. The firm has also continued to invest in order to build solid brands of coke fuelled by marketing and promotional innovations. ...
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