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Strategy Implementation of Coca-Cola - Research Paper Example
Author : abartoletti
Pages 6 (1506 words)
This study looks into Coca-Cola as the world’s largest retailer of non-alcoholic beverages. The study will attempt to demonstrate structure of the organization, its systems and procedures, the people of Coca-Cola and the culture of ‘coke’…
The present study would focus on the Coca-Cola Company. It has its headquarters in Atlanta, Georgia and well developed systems, procedures and tools that align it to the structure in place to enable it cope with ever increasing competitive world. It creative and innovative culture has enabled it to keep in pace with stiff competition from their main competitor Pepsi. The company has developed a strand of valuable resources in its people and the resources that it contains that enable the multinational to serve its customers with quality and attractive products. The firm has employed a number of strategies so as to realize it objectives and visions, such as fair returns on shareholder value increase value to the community. During the 2010 annual report, it is noted that the company adopted a number of strategies. As noted in their press release, the company has continued to increase the volume of business through innovation and diversification of its products into potential markets especially North America by building several brands such as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply and Georgia Coffee. Business analysts provide that the company has continued to deal with volatile economic challenges in their pursuit of global business. The firm has also continued to invest in order to build solid brands of coke fuelled by marketing and promotional innovations. For instance, the ‘open happiness campaign and FIFA world cup promotional programs drove growth and increased reputation of the coke brands. ...