Rohm and Haas Case Study - Essay Example

Only on StudentShare

Extract of sample
Rohm and Haas Case Study

The paper proposed several alternatives that best suit the situation in Rohm and Haas for improving sales of Kathon MWX. Considering the 1982 Census of Wholesale Trade that listed 14327 industrial supply houses, which supplied products from larger formulators to majority of the ferrous metalworking industries, no better option for improving promotion of Kathon MWX can be found. These industrial supply houses sell products from large-scale formulators to various segments of metalworking industries; in the formulations, they use Kathon 886 MW as a concentrate and for maintenance rather than Kathon MWX. The domestic market comprises mainly of non-ferrous metalworking industries that produce aluminum sheet, foil, and cans in large scale. This segment is well aware of Kathon 886 MW. However, this segment would not require Kathon MWX to treat their tanks of more than 15,000 gallons. In such situation, introducing Kathon MWX to the 14,327 industrial supply houses would help in ensuring it reaches more number of customers because of their customer base. These channels of distributors will also be aware of the requirement of various industries for Kathon MWX and Kathon 886 MW. Considering that the industrial supply houses sell Kathon 886 MW as a part of formulation package from other formulators/distributors, and that Kathon 886 MW is the most preferred biocide, it would be easier to convince them to sell Kathon MWX. ...Show more

Summary

The report started with the problem statement that is sales of Kathon MWX have been extremely low although large market demand was identified for it. The paper stated the reason of this was inappropriate and poor promotion approach for this product…
Author : zlarkin
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Rohm and Haas Case Study"
with a personal 20% discount.
Grab the best paper

Related Essays

Motivational problem
Sometimes problems are inevitable and when they occur they must be dealt with. A few years ago I worked at a company that faced motivational problems. The company was a start-up firm in the technology industry. The job of the floor workers was to provide quality control for technological companies in the social media industry such as MySpace and Facebook.
3 pages (750 words) Research Paper
Apple case study
Currently, it holds about 80% of the market share who receive its quality broadband services (Lynch 2009). Critically, the company first performed sufficient analysis on competitor’s core competence and weaknesses, which provided superior understanding of the best approach to adopt.
7 pages (1750 words) Essay
Ethics And Strategy.
In order to choose the company that I want to research further for the week 6 project I followed the professor’s advice and choose a company from the Russell 2000 index. I was not very familiarized with the index so I had to search online for a list of the entire composition of the 2000 companies that made up Russell 2000.
3 pages (750 words) Essay
BURGER KING CASE STUDY
Certainly, marketers cannot compel consumers to buy their product or service offerings, but they can actually influence their buying behaviors. Of course, it is not the right approach to twist consumers’ arms to buy certain product or service offerings that would not perfectly match with their needs or wants.
4 pages (1000 words) Term Paper
EHarmony Case Study
Piskorski et al (2008) notes how the arrival of internet dating was received with tepid reaction in 1992. Seeking for spouses in the internet was termed as the desperation and many people shunned away from it. In the contemporary world, seeking for mates is no longer considered weird or an activity for the losers.
3 pages (750 words) Essay
Gillete/ Starbucks Case Study
It is known that Gillette’s branding strategy is effective since it has a consistency in implying its message. Consistency can build brands (Hunt, 2012). Hence, Gillette has been consistent, especially in providing what the customers’ needs. Thus, they even innovate their product to achieve customer satisfaction.
4 pages (1000 words) Book Report/Review
Marketing Case Study
The primary market segmentation focuses on the age, income level, lifestyles, family life cycle etc. Although the company does not provide the best quality products in the market but it is well known because of the cheap price offerings for the quality products.
6 pages (1500 words) Essay
Case Study
Prozac’s patent right was expected to expire in December 2003 (1). Even before it expires, Eli Lilly and company had to find a new successor for Prozac (7). Other pharmaceutical companies such as Barr Laboratories have been waiting for the right moment to enter the market by selling generic drugs that are similar to Prozac (i.e.
7 pages (1750 words) Case Study
Case study
Calypso was graduated from a drama school on technical theatre course. She took a job I a television industry after her education but at that time the idea came to her mind about a see-through bags with the graphics of relatives, friends or family. Initially many people asked her where they can get that type of bags what Calypso thinking.
8 pages (2000 words) Essay
Direct, Interactive & Digital Marketing
However, digital marketing is a marketing strategy that often employs social media platforms in advertising and selling companies
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT