A true market segment has the same response to market stimulus and is reachable by market intervention.
Market segmentation is necessary for any product to sell. However, it is necessary for a company to use unique bases of segmentation to make sure that its product sells well. Among the different bases that will be employed to segment a market, include geographical which is to be based on states, nations, and cities among others. Using this type of segmentation, the largest distribution store will be placed on a region with highest level of consumption of Gain Laundry detergent. Demographic segmentation is another type of market segmentation that will be based on age, gender, family size and income. Areas with high-income earners will receive special attention during distribution where the distributors will even be asked to deliver products at doorsteps of consumers (Porter, 1998).
The other type of market segmentation is psychographic segmentation that is to be based on social class, lifestyles of people and personality characteristics. Gain Laundry detergent will be supplied to high social class individuals at special prices and this will be done using special designated cars. These cars will be known even to the clients being supplied to so as to close the loop of misconduct from suppliers as well as developing rapport on the consumers. Finally, there will be behavioral segmentation to be based on peoples’ behavior with reference to detergent consumption. Gain Laundry detergent will be distributed to some regions based on occasions, benefits sought for the product, rate of using and brand loyalty.
Gain Laundry detergent is a competitive product and has several target markets to focus on. Women are first customers being targeted by the company distributing Gain Laundry detergent. This is mainly because women control most of households’ chores that ...