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Public Relations Marketing Coursework
Pages 4 (1004 words)
Topic: Public Relations Introduction: In the present competitive world of business and relations, public relations (PR) are considered as a significant factor affecting the performance of the organizations. This has led to the increasing practice of strategic PR internal and external to an organization.
This particular study focuses on the strategic PR practice as a measure in the Department of Transport in London intending to implement campaigns addressing road accident deaths. Strategic PR: A Theoretical Background: The need for PR arises from the various problems that might arise in an organization in dealing with the PR and understanding of the organizational activities. Community relations are extremely necessary in this context. The practitioners of PR encounter various problems that require the need for strategic management. The primary role of PR practice is to manage and develop the different relations in association with an organization. This may include relation with the employees, with the general public and with any stakeholder of the organization. It has been observed through earlier studies that the usefulness of the PR is not clearly understood by the managers and that a strategic and planned technique is required in order to solve the problems. With time, the research and understanding have led to successful understanding of strategic PR practice. Now, organizations are more involved with the incorporation of the PR measures and enhancing successful relationships (Austin & Pinkleton, 2006, pp.2-7). ...
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