s required to reflect on the involvement in strategy, whether at the micro level of the team or the macro level of the organization, based on models in the assigned readings, professional experiences, and understanding of organizations.
Al Saady Company is the sole distributor for Toyota, Lexus and Daihatsu in Syria. It is an overseas division of Abdul Latif Jameel in Saudi Arabia. Al Saady Company has been established in 1993 with one centre in the capital (Damascus). By 2011, the Company has expanded to become four centres in four different cities with an average of 250 employees and 5000 cars as yearly sales, or an average of about 420 cars per month.
My position and role is that of a Branch Manager to one of the four centres. I govern and administer a total of 52 employees in six departments: Sales, Parts, Service, Accounting, Human Resource and Administration departments. The overall structural type of the Company is functional specialization with classic forms of bureaucracy. The following organizational chart will briefly give an overview of the company structure:
The competition in the auto market is between Korean and Japanese makers in Syria. The average income in Syria is about $10000 per annum. The most commonly purchased car is Toyota Corolla as people are looking for the most fuel-efficient car due to the increase in prices of gasoline which have manifested a 100% rise in 2007.
The primary strategy type employed by the organization is top down strategy where, as noted in Depperu and Gnan (2003), it is a “rational, top-down process that can be strongly formalized and separated from implementation” (p. 4). As strategies are planned and designed within the higher organizational hierarchy, guidelines, policies and procedures are clearly developed for effective implementation by the managers and their subordinates. Policies for providing exemplary service to customers, termed “Guest delight” program, are planned from the higher echelons with