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How to Sustain Customer Loyalty towards Brands
Pages 24 (6024 words)
How to Sustain Customer Loyalty towards Brands TABLE OF CONTENTS How to Sustain Customer Loyalty towards Brands 1 TABLE OF CONTENTS 1 Introduction 2 Literature review 7 Problem Statement 34 Research design and methodology 34 Characteristics of Respondents: 39 Analysis of Primary Data: 42 The overall findings reflect the fact that the factors which have influenced the customers of Mc Donald to turn them into effectively loyal customers of the organizations are service quality, reputation of the brand and the image and the overall satisfaction which the customer encounters while experiencing the product and service of Mc Donald.
The major factors behind the overall success of the organization also lies in the offering of exquisite products and service which has enthralled the customers of Mc Donald’s for a long period of time. 54 Analysis of Secondary data: 54 Discussion and Conclusion: 61 Recommendation: 63 Limitation: 65 References 68 29.Hoyer, W, D & D, J, Macinis. (2009), Consumer Behavior. Kentucky: Cengage Learning 71 Questionnaire 78 Introduction Brand loyalty is the final objective a company sets for a branded merchandise. The importance of brand loyalty cannot be underestimated due to the fact that as brand loyalty increases, the vulnerability to the competitive actions is reduced which is very important in the cut-throat competitive era of today. The customer’s adherence to a particular brand increases the market value of the brand and helps the organization to have a competitive edge over the rivals. ...
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