Principles and Management of Marketing

Principles and Management of Marketing Essay example
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Principles and Management of Marketing Table of Contents Table of Contents 2 Industry Overview 3 Company Overview 4 PESTEL Analysis of the Automobile Industry in the UK 7 Political Factors 7 Economic Factors 8 Social Factors 8 Technological Factor 9 Environmental Factor 9 Legal Factor 10 SWOT Analysis of Toyota 10 Strengths 10 Weaknesses 11 Opportunities 12 Threats 12 Strategies Adopted for Toyota Prius 13 Conclusion & Recommendations 16 References 17 Bibliography 19 Industry Overview The period of 1890 witnessed the beginning of the car industry or rather the ‘automobile industry’.


The Automobile Revolution was stated to have surfaced in the year 1982. It was in this year that the technology related to the manufacturing and operation of cars was acquired by the North Americans as well as the Europeans. It needs to be mentioned in this context that in the early period of the 18th century, numerous series of attempts were found to be made in few parts of Italy, Britain, US and France to merge the steam engines with the road carriages. However, it is believed that in year 1890, the method of bringing together the manufacturing competence, the technology and the prospective market was undertaken so as to initiate the selling of motorcars surfaced in Germany and France. This is how the automobile industry surfaced and gained pace (Holweg & et. al., 2009). The automobile industry of the UK was observed to have altered itself during the past decade from a segment that suffered from the problem of unstable labour relations along with a bad repute with regard to quality as well as productivity in a segment that is referred to as fiercely competitive. ...
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