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Principles and Management of Marketing: Toyota Motor Corporation case - Essay Example

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Masters
Author : alana73
Essay
Marketing
Pages 11 (2761 words)

Summary

This research aims to evaluate and present principles and management of marketing of the automobile industry in the UK paying special attention to the Toyota Motor Corporation, a multinational company that is considered to be the biggest producer of automobiles across the globe…

Extract of sample
Principles and Management of Marketing: Toyota Motor Corporation case

The researcher states that the period of 1890 witnessed the beginning of the car industry or rather the ‘automobile industry’. This particular industry of automobiles turned out to be increasingly successful in comparison to the ‘manufacturing industry’ in UK since the past 20 years. The ‘automobile industry’ is presently considered to be one of the most significant industries across the globe. The Automobile Revolution was stated to have surfaced in the year 1982. It was in this year that the technology related to the manufacturing and operation of cars was acquired by the North Americans as well as the Europeans. It needs to be mentioned in this context that in the early period of the 18th century, numerous series of attempts were found to be made in few parts of Italy, Britain, US and France to merge the steam engines with the road carriages. However, it is believed that in year 1890, the method of bringing together the manufacturing competence, the technology and the prospective market was undertaken so as to initiate the selling of motorcars surfaced in Germany and France. This is how the automobile industry surfaced and gained pace. The automobile industry of the UK was observed to have altered itself during the past decade from a segment that suffered from the problem of unstable labour relations along with a bad repute with regard to quality as well as productivity in a segment that is referred to as fiercely competitive. ...
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