The researcher states that the period of 1890 witnessed the beginning of the car industry or rather the ‘automobile industry’. This particular industry of automobiles turned out to be increasingly successful in comparison to the ‘manufacturing industry’ in UK since the past 20 years. The ‘automobile industry’ is presently considered to be one of the most significant industries across the globe. The Automobile Revolution was stated to have surfaced in the year 1982. It was in this year that the technology related to the manufacturing and operation of cars was acquired by the North Americans as well as the Europeans. It needs to be mentioned in this context that in the early period of the 18th century, numerous series of attempts were found to be made in few parts of Italy, Britain, US and France to merge the steam engines with the road carriages. However, it is believed that in year 1890, the method of bringing together the manufacturing competence, the technology and the prospective market was undertaken so as to initiate the selling of motorcars surfaced in Germany and France. This is how the automobile industry surfaced and gained pace. The automobile industry of the UK was observed to have altered itself during the past decade from a segment that suffered from the problem of unstable labour relations along with a bad repute with regard to quality as well as productivity in a segment that is referred to as fiercely competitive. After Germany, UK has been stated to be the country that has the biggest automobile industry worldwide. The automobile industry of UK has been found to have an overall workforce of 570,000 people in around 70,000 different businesses reporting an annual turnover of ?14 billion. The automobile industry of UK reaps benefits owing to the existence of numerous international organisations and the presence of their chief assembly plants in the country (United Kingdom Parliament, 2009). Company Overview Toyota was stated to be established in the year 1919 in Japan and has been stated to deal in the production of advanced looms and weaving. The company then planned to start its operations in the automotive segment and raised its primary capital for this purpose by way of selling the exclusive rights to a British textile group known as the Platt Brothers for a particular machine. The company manufactured its very first car in the year 1936 and the next year followed the official formation of the company Toyota Motor Corporation (TMC) (Toyota Motor Manufacturing (UK) Ltd., 2012). Toyota or the Toyota Motor Corporation (TMC) is a multinational company and is considered to be the biggest producer of automobiles across the globe. Presently, the company operates as a leading international business engaged with manufacturing vehicles in its plants that are situated across the globe in six continents. The company has been learnt to directly engage an overall workforce of above 250,000 employees. The company caters to around 160 global markets with its products. The Toyota Production System, which was the company’s ground-breaking and revolutionary approach towards competent techniques related to manufacturing, was found to offer an innovative production pattern to the industry. This approach was later taken on in various shapes by numerous other businesses which in turn depict the leadership of the organisation in the global context (Toyota Motor Manufacturing (UK) Ltd., 2012). In this regard, it was observed that Toyota initially was known to be a national company catering to the Japanese market
This research aims to evaluate and present principles and management of marketing of the automobile industry in the UK paying special attention to the Toyota Motor Corporation, a multinational company that is considered to be the biggest producer of automobiles across the globe…
This study is an attempt to explore the impact of globalization on Toyota Motor Company and it outlook in this globalized automotive industry. Furthermore, the paper will also aim at providing possible solutions and recommendations for facing the challenges that have came on the scene due to globalization.
This study delves into the application of marketing strategy in a crisis situation within a competitive environment. Focus is drawn on the plight of Toyota Motors Corporation, whose brand of automobiles and trucks has for decades been associated with quality, reliability, and cost efficiency.
The choice for Toyota Company for this Msc project was inspired by the fact that despite been a market leader, Toyota has effectively played its role of corporate social responsibility by establishing a practical environmental management system (EMS). In addition, the company’s EMS has set precise requirements from each of its businesses and stakeholders across the globe (Smith, 2003, p.
In net revenue and profitability index, Toyota ranks first a head of other market share dominating automotive firms. Toyota Motor Corporation (Toyota) was founded by Kiichiro Toyoda in 1937 as a spinoff from Toyoda Automatic Loom Works (owned by his father Sakichi Toyoda).
The Toyota is the world’s largest automobile manufacturer in terms of sales and production. According to Pearce II and Robinson, organizational culture stands for a set of important assumptions that a firm’s members share in common (lecture note). The Toyota’s organizational structure facilitates effective strategy implementation.
This paper will be written using all the secondary data that are available as resources. The secondary data will include; the online articles, research papers and books and the information gathered will be used to make recommendations according to the analysis and findings.
In relation to the study the company which has been selected is Toyota Motor Corporation, a renowned Japanese automobile company. The automobile giant having its headquarters in Toyota, Aichi, Japan, was established by Kiichiro Toyoda in the year of 1937. Toyota entered USA market by doing a joint venture with General Motors in the year 1984.
Therefore, the following are some key recommendations for the marketing strategies that Toyota should implement: Focus on the manufacture of Eco-Cars The sales and revenues for Toyota reduced in the financial 2011, compared to 2010 in its major geographic market segment; Japan.
The flow of communication in all directions establishes harmony in operations besides keeping the stakeholders and other related resources up to date, to achieve the organizational objectives, which reflects Toyota’s global image, brand recognition and reputation.
of Japan. The company has a wide array of product line under the brands Chevrolet, Pontiac, GMC, Oldsmobile, Buick, Cadillac, Saturn, and HUMMER. The company's marketing arm is supported by retail dealers and distributors in the United States, Canada, and Mexico as well as dealers overseas.
7 pages (1750 words)Essay
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Essay on topic Principles and Management of Marketing: Toyota Motor Corporation case for FREE!