The four elements of marketing mix which are product, place, promotion and price affects consumers in various different ways.
This project aims to project a report on marketing influence on consumer making decision making and also aims to show how the marketing influence which are product influence, price influence, promotional influence and place influence. The influence which would be discussed in the rest of the project is about promotional influence that a marketer has over its customers to influence the consumers to purchase the products.
Marketing strategy varies as per the involvement of a consumer while purchasing a product. Promotional influence is the tool which is mainly used by the marketers to promote and sell its product and is the most effective tool in attracting consumers. For a high involvement product marketers have huge responsibilities. Promotion is an important tool and it should be informative and extensive. A good and effective advertisement helps the consumers with information that they need to make the purchase decision and also stating the advantage of owing the desired product. For example the two page advertisement made by the Toyota Company for its Toyota’s Camry Hybrid provided extensive information of the benefits of driving the vehicle. The photo of the young eyed girl along with the globe appeals to consumers to care for the future and the caption on the interior photos of the vehicle notes its unique technology which benefits the consumers in its decision process. In case of low involvement product the consumer makes the decision of making it only after entering the store and when the consumers see the product. Thus to influence the customers, in store promotion is an important tool which is mostly used by marketer. Marketing manager puts on special attention to packaging so that the product can ...
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(Marketing Influences Essay Example | Topics and Well Written Essays - 750 Words)
“Marketing Influences Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/483376-marketing-influences.
This brand has improved over the years to become one of the best coffees. Nescafe word is a combination of nestle and cafe in Portuguese which means coffee. Its brand color is red which serves to show the drink’s energy. The brand name is a stimulus in itself because consumers in the U.
In doing this, I will visit the two organisations to collect data on how things are run, and then analyze them in relation to the theory of management, in which a conclusion will be drawn. There is a substantial difference in the styles of leadership and management that are adopted by the two organisations.
Food is one of the basic needs of the society and since ancient times a number of governance initiatives have been introduced for improving food security. Food scarcity, spoilage of food and over-abundance in certain areas have been the central theme for many a riots and social unrest within communities.
The rising population has increased the demand of the food. In order to provide sufficient foods to the people, the governments of different countries have undertaken appropriate economic policies to cater to the increasing demand of food. The rise in demand of food against the prevailing supply levels have led to the rise in the prices of food in the markets (Behnassi, Draggan and Yaya, 2011, p.48).
Another example is when joining special-interest and hobby organizations. These affiliations are centered the prevailing common interest, and oftentimes this results in either a competitive or herd mentality amongst its members, specially if it is a hobby and leisure organization such as a car club.
As such, the brand has considerable advantage over its rivals. The market for jeans is global, allowing Levi Straus to realize benefits from global uniformity, economies of scale, and consistency with the mobile consumer. The global tactical and strategic approach plays a
Product influence relates to the quality, brand and color of a given commodity. Quality is considered in terms of material used in making the product, the durability and level of expertise applied in its making (Noel, 2009). Brand is based on the company that
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