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Marketing influences - Essay Example

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While buying products specially new or expensive items a consumer tend to follow the five steps of consumer decision making process. The five steps help to…
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Marketing influences
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Marketing influences

The four elements of marketing mix which are product, place, promotion and price affects consumers in various different ways.
This project aims to project a report on marketing influence on consumer making decision making and also aims to show how the marketing influence which are product influence, price influence, promotional influence and place influence. The influence which would be discussed in the rest of the project is about promotional influence that a marketer has over its customers to influence the consumers to purchase the products.
Marketing strategy varies as per the involvement of a consumer while purchasing a product. Promotional influence is the tool which is mainly used by the marketers to promote and sell its product and is the most effective tool in attracting consumers. For a high involvement product marketers have huge responsibilities. Promotion is an important tool and it should be informative and extensive. A good and effective advertisement helps the consumers with information that they need to make the purchase decision and also stating the advantage of owing the desired product. For example the two page advertisement made by the Toyota Company for its Toyota’s Camry Hybrid provided extensive information of the benefits of driving the vehicle. The photo of the young eyed girl along with the globe appeals to consumers to care for the future and the caption on the interior photos of the vehicle notes its unique technology which benefits the consumers in its decision process. In case of low involvement product the consumer makes the decision of making it only after entering the store and when the consumers see the product. Thus to influence the customers, in store promotion is an important tool which is mostly used by marketer. Marketing manager puts on special attention to packaging so that the product can ... Read More
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