The internet has changed the world forever. The internet sector that has had the deepest profound effect on the social behavior of teenagers is social websites such as Facebook and Twitter. Facebook is the largest social networking website in the world with over 800 million users (Facebook). “For teenagers who want to stay connected to their friends, social networks provide an ideal platform for communication” (Forbes).
Teenagers take advantage of social websites to stay connected with their friends in any location they travel. The author mentioned that teenagers prefer to ride in a car without driving because they can use that time to connect to social websites and communicate with friends. On many instances driving is visualized by teenagers as an unnecessary hassle. Smartphones have become a lifestyle product that teenagers cannot live without. Smartphones provide teenagers with a social reach that cannot be topped by a car since cars take a long time to reach a specific distance. The internet capabilities of a smartphone allow a teenager to reach a person 10,000 miles away in a matter of seconds. Smartphones are also a complementary product to cars because most of them have GPS capabilities that can be used to guide a driver in a trip towards a specific location. The smartphones can also be connected to the car to serve the function of an iPod.
The new consumer buying behavior tendencies among the teenage secondary research population must be closely monitored by marketers. The article showed that teenagers are extremely attached to their smartphones. Due to the rise in popularity of smartphones companies must spend part of their marketing budget in mobile advertising technology. The global market for mobile advertising is expected to reach $13 billion by the year 2013 (Plunkett Research). The fact that social websites are so popular among teenagers presents marketers with an opportunity