StudentShare solutions
Triangle menu

Positioning - Term Paper Example

Nobody downloaded yet

Extract of sample
Positioning

Thus, it can be said that positioning is the way to stimulate customers’ awareness regarding a brand and place a rich, exclusive, and beneficial insight for the brand in the mind of people (Oxford University Press, 2011). Why Organizations Opt for Market Positioning A successful organization must be aligned closely with the target customer segments in the existing markets as well as in the emerging markets. Organizations which can forecast the market tendencies and form positioning strategies accordingly possess the best prospect for long-term success. The prime reason for an organization to call for market positioning is to achieve competitive advantage by creating a favorable base of rivalry. Through positioning organizations can encourage customers’ awareness and belief regarding a brand and make a clear understanding about the benefits and worth they will get for purchasing the brand. Thus, companies can create competitive advantage over the competitors through effective implications of positioning strategies (Njuguna, 2009). The other reason for market positioning is that, it can help to differentiate the product by communicating some unique benefits over the similar products served by competitors. Thus, other competitors and people will view the product as innovative assisting the organization to express itself as unique and dissimilar from other organizations. Subsequently, the organization shall attain higher competitive advantages through brand recognition. Therefore, the objective to attain competitive advantages over the rivals can be termed as one of the major and core reasons for organizations to implement this strategic alliance (Sengupta, 2005). Successful Market Positioning Market positioning denotes how customers consider a product and its contribution in contrast to other products. For making a successful positioning there is need to recognize the way for changing customers’ awareness through improving, strengthening, or protecting the position of organization in the market. Market positioning must be addressed appropriately because it is the only method to stabilize the misconception produced by ineffective communication channels. A complete message given in right time and in right place is a beneficial way for successful positioning of an organization (Perreault & McCarthy, 2006). Positioning in organization begins with product. Positioning becomes much vital when two or more brands in market look similar to each other. For instance, several customers believe that there is little difference in the LED television models of different brands. While, Sony wants to generate awareness in the mind of customers to consider that their LED television provide clear, lively and detail picture compared to other brands by their unique ‘X-Reality pro Engine’ (Sony Electronics Inc, 2011). On the other hand, Samsung wants to position their LED televisions with the features of innovative picture quality, consumer of lesser electricity and equipped with internet connectivity features by their unique ‘Backlight Technology’ and higher processor speed (Samsung, 2011). Communication ensures to create a positive image about a brand in customers’ mind. Positioning must be combined with the activities of market segmentation because it lets for more laborious tactic which ...Show more

Summary

Positioning Table of Contents Table of Contents 2 Introduction 3 Why Organizations Opt for Market Positioning 3 Successful Market Positioning 4 Factors Impact on Market Positioning 5 Factors to be Considered for Effective Positioning 7 Conclusion 8 References 9 Introduction Market positioning is vital for the success of any organization…
Author : tyriquehettinge
Positioning essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Positioning"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Brand Management
..3 Introduction to Nokia……………………………………………………………………………5 History…………………………………………………………………………………….5 Current Scenario…………………………………………………………………………6 Nokia as a Brand…………………………………………………………………………………6 Development of Nokia as a Leading Brand…………………………………………….7 Brand Image…………………………………………………………………………….
11 pages (2750 words) Term Paper
Johnson and Johnson
Organizations can position their products on the basis of utilization, cost, or quality. The advertisements play significant part for positioning the products and the offerings of organizations.
8 pages (2000 words) Term Paper
Blackberry Smartphones and Other Competitors
These developments are aimed at meeting the dynamic needs of the market. Blackberry brands have specifically been challenged by the competitive smartphone market as attributed by the attractive features that Samsung, iPhone and HTC Mobile have presented to the customers in their brands.
4 pages (1000 words) Term Paper
PRODUCT ASSESSMENT
There are still companies that provide dial-up services, such as NetZero and America Online, generally catering to either lower-income demographics or to those living in rural regions without adequate access to this quickly modernizing Internet technology substitutes.
6 pages (1500 words) Term Paper
Market Segmentation and Product Positioning
The first beer was sold at a lodge located near the company back in 7th May, 2000. The sales during the first year amounted to a total 40 dollars as about 4 servings of beer were sold every single day. About 60 dollars were used in the expansion process meaning that the company operated for losses during the first year.
5 pages (1250 words) Term Paper
Cluster Analysis Technique
In marketing, cluster analysis is used for various purposes: segmenting the markets and determining target markets, product positioning and new product development and selecting test markets. Cluster analysis is used in many restaurants, especially those that cater to people of different race.
1 pages (250 words) Term Paper
UNIT 4 IP Portion of GP
) encompasses a number of different algorithms and methods for grouping objects of similar kind into respective categories” (StatSoft, Inc.) “A cluster is a group of relatively homogeneous cases or observations” (Wikimedia Foundation, Inc., 2009). In marketing, cluster
1 pages (250 words) Term Paper
GPS
m was initially planned for military applications, however in the 1980s, the administration of US made the system accessible for civilian utilization. Moreover, the global positioning system operates in any weather state, anywhere in the globe, 24 hours a day. Also, there are no
6 pages (1500 words) Term Paper
Makreting Strategy ( attached will be the main topic + examples)
Lexus has been perceived as the premium brand offering unique luxury (Lexus, 2010). Lexus has been successfully launched in the global market and has gained acceptance because of its premium category that has been able to attract more
10 pages (2500 words) Term Paper
GPS and Fuction on the field on construction
The GPS device is rapidly developing and is used in various projects including road and bridge constructions, where the users have equipment that can track, change,
2 pages (500 words) Term Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us