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Positioning Table of Contents Table of Contents 2 Introduction 3 Why Organizations Opt for Market Positioning 3 Successful Market Positioning 4 Factors Impact on Market Positioning 5 Factors to be Considered for Effective Positioning 7 Conclusion 8 References 9 Introduction Market positioning is vital for the success of any organization.
Thus, it can be said that positioning is the way to stimulate customers’ awareness regarding a brand and place a rich, exclusive, and beneficial insight for the brand in the mind of people (Oxford University Press, 2011). Why Organizations Opt for Market Positioning A successful organization must be aligned closely with the target customer segments in the existing markets as well as in the emerging markets. Organizations which can forecast the market tendencies and form positioning strategies accordingly possess the best prospect for long-term success. The prime reason for an organization to call for market positioning is to achieve competitive advantage by creating a favorable base of rivalry. Through positioning organizations can encourage customers’ awareness and belief regarding a brand and make a clear understanding about the benefits and worth they will get for purchasing the brand. Thus, companies can create competitive advantage over the competitors through effective implications of positioning strategies (Njuguna, 2009). The other reason for market positioning is that, it can help to differentiate the product by communicating some unique benefits over the similar products served by competitors. ...
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