Financial Services Marketing - Essay Example

Free

Extract of sample
Financial Services Marketing

These unique natures of financial services are owing to the fact that they do not possess physical form and they cannot be stocked up and instead have to be created and used simultaneously. 1.1. Personal Selling Similar to majority of the banks, personal selling is the most preferred approach exercised by the Citibank. Personal selling at the Citibank takes place in two different ways. In the first approach, the client and the bank professionals interact with each other in person at the branch offices of Citibank. In the second approach, the client representatives visit the client’s home or office. Such representatives are specialized officials who are trained adequately about all the services that Citibank offers (Citibank, 2011). The client representatives play an active role in the formation of the association between the Citibank and its clients. 1.2. ...Show more

Summary

Financial Services Marketing Table of Contents 2 1.0. Promotional Elements 3 1.1.Personal Selling 3 1.2.Advertising 4 1.3.Public Relations 4 5 2.0. New Product Development 5 References 7 1.0. Promotional Elements The promotional elements used in the marketing of financial services are advertising, promotion of sales, customer relations, personal selling, and communication through the websites (Ennew & Waite, 2007)…
Author : lueilwitzike
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Financial Services Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Services Marketing
This way, they tend to point at marketing as a concept only tailored for products which is misleading as the growth and competitiveness in the service industry has warranted adoption of marketing. The growth in service industry has been evident over the past half a century and it is not surprising that in major countries such as United States, Germany, Australia and Canada services account for about 70% of the gross domestic product (GDP).
9 pages (2250 words) Essay
Financial services
Even though the economic situation is under control in UK, the people blame financial institutions for the destruction of society. Regardless of the current situation, the financial service sector in UK has a promising future due to which most of the organizations are trying to establish their base at UK with an aim to accomplish their goals and objectives.
16 pages (4000 words) Essay
Marketing Plan for Company G
According to the report company G operates in the electronics market, the business which is expanding at a rapid pace. It is imperative to identify the target market where the company will deploy its marketing tactics. The two main criteria based on which the company can identify its target market would be income level and geography.
10 pages (2500 words) Research Paper
Change of Focus For Your Financial Organisation From Transactional to Relationship Marketing
However, the business has very high brand recognition according to a 2010 survey of competing financial services brands (HSBC, 13). The target of achieving more customer volume related to personal financial services and planning is the purpose for developing a new market research program to segment, target potential or existing banking services customers, and also position HSBC Australia above other domestic competition.
6 pages (1500 words) Essay
Services and Relationship Marketing
Classical economists argue that goods are value objects, which rights of ownership could be well-known and or exchanged. Services are within and around people while the people are the consumers to the services.
7 pages (1750 words) Essay
FINANCIAL SERVICES MARKETING
Adaptability to certain various situations can help enhance the future employability. This adaptability comes from the knowledge. When an individual has the required knowledge about various things he can adapt very easily. This is because he is ready and aware of the upcoming challenges that he would have to face.
7 pages (1750 words) Essay
Marketing
Some of the key concepts that I have learnt from reading and studying of financial services marketing are as follows; Financial Services Before studying about the financial services marketing, I had a perception that financial institutions are just limited to banks and insurance companies.
8 pages (2000 words) Essay
Services Marketing
Deregulation called for private players which induced competition in an earlier subsidised monopoly market. Industry grew by a series of cost cutting measures simultaneously followed by volume increasing approaches and a lot of acquisitions in a highly competitive market (Stagecoach Group, 2013A).
14 pages (3500 words) Essay
Marketing Strategy
The Sage software increases the speed of information transfer in all its offices. Sage is one of the leaders in the field of supplying companies with software that will lessen the time needed to record, group, tabulate, analyze and communicate all business and money transactions. Its major product is a business software.
12 pages (3000 words) Research Paper
Netflix
To effectively define the target market, it has to be divided into segments or into groups based on particular characteristics.
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT