Sleepy Inn Motel - Case Study Example

Only on StudentShare

Extract of sample
Sleepy Inn Motel

Even though it is near a quickly expanding resort region, this represents long-term growth and Huang needs to change his revenue stream much more quickly. Huang faces competition from Hilton Inn, Ramada Inn, and Best Western as well as many other lower-priced hotels similar to his own. His larger competition represents very well-known brands with a great deal of brand recognition and brand loyalty by a variety of mixed demographics. Further, since the only promotional material for this region are two billboards operated by the Tourist Bureau, Huang simply cannot rely on the marketing competency of this agency to fill his capacity rates. Huang maintains a low-cost pricing policy that he had established in the hopes that it would bring enough attention to make travelers choose Sleepy Inn Motel over other well-established branded competition. However, the problem here is that 68 percent of visitors to the region are younger couples and older couples with no children, two demographic groups that typically have much more access to higher financial resources. This is likely the reason why Huang witnesses visitors turn into his parking lot, but never enter the building. ...Show more


YOUR NAME HERE YOUR TUTOR HERE YOUR COURSE HERE DATE HERE Recommendations for Sleepy Inn Motel Eng Huang has a difficult decision to make regarding whether or not to continue operating Sleepy Inn Motel or join a more well-established hotel chain. After assessing the case study, Huang should make contact with Days Inn and express his interest in becoming a franchisee of the chain…
Author : lesterdaugherty
Save Your Time for More Important Things
Let us write a custom case study on your topic
"Sleepy Inn Motel"
with a personal 20% discount.
Find out more

Related Essays

Marketing Challenges For Hotel Industry In Cyclades Islands.
The subject deals with the point of view of two broad streams of knowledge – economy, and, marketing, with a heavier inclination towards challenges in tourism marketing in general, and, towards the Cyclades Islands in particular. Business Week in one of its articles asked “What a poor country to do?
20 pages (5000 words) Essay
marketing plan
Arizona has a very diverse topography with a combination of beautiful plateaus (such as the Colorado Plateau), gorges, and deep canyons. The Colorado River is the most beautiful and exquisite river of Arizona. The leading industry of Arizona is the tourism and travel industry and generates a lot of revenues for the state (around $13.76 billion in the year 2000).
10 pages (2500 words) Essay
Tourism websites analysis
This report is prepared in accordance to the instructions given by my instructor that requires that I provide a marketing research, providing a research problem and developing a research question. It involves developing a research proposal addressing the research methodology.
18 pages (4500 words) Research Paper
Sleepy Inn Mote
For example breakfast is one thing that all kinds of guest would want. No one wants to wake up, get dressed, and then go to another place to have breakfast. Sleepy Inn Motel is now offering breakfast but it is being offered in a room next to the registration desk.
4 pages (1000 words) Case Study
Sleepy Inn Motel: A Marketing Case Study
If the Sleepy Inn could manage to maintain 90% occupancy at the rate of $75 per night, they would make roughly $4,050 per day.  If about half of that were put towards paying off the loan on a $300,000 inground pool to be installed ($2000 per day, or $60,000 per month)—Huang could pay off the pool in 150 days or less, depending upon occupancy rates.
4 pages (1000 words) Case Study
Marriott: Getting Down to Business with the Business Travelers
Various organizations use diverse ways to ensure customer loyalty, as well as profitability. One such person who invented various ways of satisfying customers is Marriot. This is because the market comprises different individuals who express similar needs but have different expectations, as well as desires.
3 pages (750 words) Case Study
case study
Different solutions were suggested but it was decided that rewarding customer loyalty was the best way forward. Problem The InterContinental Hotel-Holiday Inn has noted that its esteemed customers are departing and finding comfort in budget hotels or more luxurious hotels.
3 pages (750 words) Essay
compare the attitudes of Chinese students to two different brands: NIKE and PEAK
In other words, Peak is not trying to become a leader in sportswear industry. They are imitating Nike in one way or another. At the same time, Nike has nothing to copy from Peak since they are leaders, not followers in global sports goods manufacturing industry.
6 pages (1500 words) Essay
Harley-Davidson in 2004..2011?
The competitive environment of Harley Davidson and SWOT of the company will also be discussed in the report. Segmentation: Young adult men and women age group 18 to 34, Caucasian men age group 35
5 pages (1250 words) Essay
Globalisation today: what it is and what it means for international marketing 02166
Often a confusion exists on what exactly globalization is and what it entails. Despite the variation in the definition of the term globalisation, the main point that is being shared by all is the relations across the borders and the international market. Brief notes works
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email