StudentShare solutions
Triangle menu

Customer Relationship Management- Read the files attached - Assignment Example

Nobody downloaded yet

Extract of sample
Customer Relationship Management- Read the files attached

Nurturing Customer Relations Customer relation is imperative in business management. Experts posit that its effectiveness depends on top management’s commitment to exemplify leadership, strategic direction, and entrepreneurial goals (Cap Gemini and International Data Corporation, 1999). Business managers conjectured that customer-focused model demand management to train and improve workers’ skills and knowledge on customer relations. It is essential to motivate them and to become more responsive and sensitive to customer needs and behaviors (Chen & Popvich, 2003). It improves performance management skills and reduces some unnecessary protestation or disagreements. Reward and incentive program and team-building can also increase workers’ commitment to perform their tasks well (Chen & Popvich, 2003). The management must also use the driver for changes to be adaptive with trends, like the use of information technology to reach home-based customers and to develop database on purchases made and products or services consumed (Chen & Popvich, 2003). ...
This database provides an innovative dimension to understand customer behavior and to deliver their needs effectively and timely (Chen, 2001). Such innovations, radically changed the approaches in managing customers as business intelligence applications (Chen, 2001) allow interactive communication through heterogeneous sources. IT reduced traditional marketing research processes e.g. customer surveys and group-based discussion (Chen, 2001) and proved accuracy of information in profit analysis (Chen, 2001). Ethical Dilemma & Some Empirical Examples Despite modernization aiding customer representatives, there remain many ethical dilemmas which executives must manage by setting procedures as support mechanisms. Ethical dilemma put a person in a situational reflection on moral imperatives. This oftentimes happen while workers are in a social interaction with customers or co-workers, especially when workplace is serving a multicultural and multiethnic setting. A person is faced with a question: right or wrong? good or evil? Which to choose? However, business ethics vary depending on the vision, mission, vision and the ethical policies adopted by the company and of the management. In hospitals for instance, medical practitioners adhere to Code of Medical Ethics which mandated them to consider foremost the welfare of their patients by adhering to honorable behavior and by providing the competent medical care to patients (American Medical Association, 2011). To cite Case 2, the surgeon was confronted with the dilemma about instituting euthanasia or not to a patient in a vegetative state following an accident. Family members of the patient requested the institution of euthanasia after learning the impossibility of patients’ survival. Though the situation ...Show more
Cite this document
  • APA
  • MLA
(“Customer Relationship Management- Read the files attached Assignment”, n.d.)
Retrieved from
(Customer Relationship Management- Read the Files Attached Assignment)
“Customer Relationship Management- Read the Files Attached Assignment”, n.d.
  • Cited: 0 times


When frontline employees face ethical dilemmas: Implications for customer relationship management Course Professor Name of Student Introduction Customer Relationship Management (CRM) is a strategic process dealing with customer-focused business to develop competitive advantage in an entrepreneurial endeavor…
Customer Relationship Management- Read the files attached
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Customer Relationship Management- Read the files attached"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Target Marketing Strategies and Customer Relationship Management
These were chosen as most appropriate for its pizza products for two distinct reasons: First, Pizza Hut uses very high quality ingredients that are designed to satisfy the discriminating appetite especially over that of competition. Under the VALS2 Network, the most appropriate market segments are those who are status oriented and maintain characteristics of image-consciousness, who are attracted to products with premium aspects, and are relatively affluent (Boone & Kurtz, 302).
2 pages (500 words) Assignment
Customer Relationship Management
Customer Relationship Management Abstract In the today’s era of technological, scientific, and industrial boom, organizations are now surging ahead and transmitting its data about their customers, sales activities, marketing techniques, and other practices from manual to automated systems that integrate and interlink the inter-departmental processes with each other on a single platform.
7 pages (1750 words) Assignment
MIS paper: CRM (Customer relationship management)
This enables the company to maintain the customers and gain a competitive edge against its major competitors in the market. Maintaining a good relationship with customers requires a company to practice customer-focused activities effectively. For instance; a good customer service, improved quality and reduced prices of products enables a company to attract new customers and retain the current customers.
5 pages (1250 words) Assignment
Risk Analysis & Modelling ( choose any big company/organization in UAE only ) following tasks in attached files
The airline prides itself of a fleet of eighty-five Airbus and Boeing aircrafts with its passenger traffic in 2012 standing at over ten million passengers for that particular year. The hub for the airline is at the Abu Dhabi Airport within which the principle activity for the airline is passenger transport, but the airline also has interests in cargo transport and managing the Etihad Holiday homes.
8 pages (2000 words) Assignment
Customer Relationship
These resources could be in the form of Human resource or capital resource. This conception is however not wrong, because a company with a large human resource is expected to have a high output or produce more goods and services on a larger scale and scope since this enable them reach more customers than their other competitors.
6 pages (1500 words) Assignment
Customer Relationship Management and Business Intelligence
In the context of ERP, business intelligence technologies are useful in providing, historical, current and predictive views of business operations specifically "online analytical processing, analytics, data mining, business performance management, benchmarking, text mining, and predictive analytics (Wikimedia Foundations, Inc.
8 pages (2000 words) Assignment
1.Explain Business Intelligence (BI) and its relationship to Customer Relationship Management ( CRM) 2.Business Intelligence & Enterprise Systems Integration Solutions:
to the skills, processes, technologies, application and practices that gather and improve customer information “to enhance corporate behaviors and improve (its) relationship with current and target customers for enhanced profitability and competitive advantage” (Hall). In
2 pages (500 words) Assignment
Marketing: Customer Relationship Management
Rock Foundations seeks to develop an efficient customer care personnel that is informed of trends in the housing industry such as prices, designs, locations, and the involved legal environment. This aims at readily availing services for customers’ and potential customers’ utility. It also intends to use price as its brand marketing strategy.
1 pages (250 words) Assignment
Marketing ( Customer Relationship Management )
nd it is important for an organization to have a customer relationship management system as it helps in managing the interaction between the firm and its clients whether it is sales or related to services the firm provides. The customer management system plays a crucial role in
1 pages (250 words) Assignment
Marketing ( Customer Relationship Management )
Managers of organizations that provide services focus on investing money on training and development, compensation in accordance to performance and technology that assists front line
1 pages (250 words) Assignment
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Customer Relationship Management- Read the files attached for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us