The mission statements of both Four Seasons and The Ritz-Carlton Hotel, both organizations in the hospitality industry would be compared, analyzed and critiqued using the mission statement guidelines provided in the course. As shown below, the mission statement details are…
On the other hand, the differences are the way these organizations included other important details. While Ritz-Carlton specifically states its highest mission as provision genuine care and comfort for the guests - which is service and customer oriented; Four Seasons’ defined goal is to be recognized as a leader in managing hotels. Further, Four Seasons chose to include details that inform the customers on what they believe in, how they behave and how the organization succeeds. Ritz-Carlton included more details that were above mentioned and includes service values, the 6th Diamond, and the Employee Promise (The Ritz-Carlton Hotel).
Based on the mission statement guidelines, the mission statement of Four Seasons followed to the following areas: (1) clearly specifying the market segment or geographic scope (“We have chosen to specialise within the hospitality industry” (Four Seasons: Our Goals par. 1); (2) the organization based its mission on its core competency of offering exceptional service within the hospitality industry (“We create properties of enduring value using superior design and finishes, and support them with a deeply instilled ethic of personal service” (Four Seasons: Our Goals par. 2)); (3) the mission statement was appropriately structured meeting the requirement of not being too narrow or broad; (4) by stating what they believe in, identified to be its people as the greatest asset, the mission statement followed being motivating and acknowledging its strength (“Our greatest asset, and the key to our success, is our people” (Four Seasons: Our Goals par. 3)); and finally (5) the mission statement, though not indicating in defined terms the time frame within which vision and direction are to be followed, by defining that “to maintain our position as the world’s premier luxury hospitality company” (Four Seasons: Our Goals par. 2) indicates the long term goal for ...
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