StudentShare solutions
Triangle menu

Marketing Management at Kelloggs Company - Essay Example

Nobody downloaded yet
That’s why Kellogg makes sure that her products are of high quality and also likable to the customers. Marketing has constantly been seeking those points that customers are easily influenced. For decades, these points have been regarded through the allegory of a “funnel”— customers start with a variety of prospective brands at the funnel’s wide end. Marketing activities are then embarked on so as the customers reduce the number of brands to one of their choice. Each day, individuals form intuitions of products from “touch” points such as product experiences, advertisements, among others. However, the exposure may appear wasted unless active shopping is witnessed from the consumers. All in all, when the impulse to buy is triggered the initial-consideration set is shaped
The initial-consideration set is methodically narrowed, as proposed by funnel correlation, when the customers think about the available options, make judgment, and acquire products. Subsequently, the post sale stage turns into a trial era that determines customer loyalty and the possibility of purchasing the product for the second time. Pushing marketing towards the customers at every phase of the funnel progression has been the goal of every marketer. This is in an attempt to persuade their buying behaviour (Porter 1998).
Earlier on, companies used to drive marketing by pushing on customers through direct marketing, traditional advertising, and other channels. At each stage in the funnel, as customers carved down their brand alternatives, marketers would try to influence their decisions. This inexact approach habitually failed to reach the consumer effectively.
Making long term and continued relationships with the customer is refereed to as relationship marketing. Kellogg’s should take the opportunity of converting the sales of Coco Pops Choc N Roll Cereal into productive (long-tem) relationship ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Management at Kelloggs Company Essay Example | Topics and Well Written Essays - 1500 words - 1”, n.d.)
Retrieved from https://studentshare.net/marketing/488410-marketing-management-at-kelloggs-company
(Marketing Management at Kelloggs Company Essay Example | Topics and Well Written Essays - 1500 Words - 1)
https://studentshare.net/marketing/488410-marketing-management-at-kelloggs-company.
“Marketing Management at Kelloggs Company Essay Example | Topics and Well Written Essays - 1500 Words - 1”, n.d. https://studentshare.net/marketing/488410-marketing-management-at-kelloggs-company.
  • Cited: 0 times

Summary

Coco Pops Choc N Roll Cereal. Kellogg mainly focuses on making the product after which it engages on selling it to the targeted market.
The company has always put the client at heart. It tries to comprehend…
Marketing Management at Kelloggs Company
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Management at Kelloggs Company"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Planning
Low Support from Top It has been widely known that the strategy of any plan is designed with the support from the top management. The lack support from the chief executive officer, managing director as well as board of directors can essentially become a barrier to the implementation of the marketing planning process (Meldrum & McDonald, 2007, p.
10 pages (2500 words) Essay
Kelloggs Special K
Its brands include Keebler, Tarts, Eggo, Rice Krispies, Nutri-Grain, Cheez-It, Morningstar, BearNaked, Famous Amos, All-Bran and the list is long. The products are manufactured in 18 countries and marketed in over 190 countries all over the continent. The headquarters are situated at Battle Creek, USA.
14 pages (3500 words) Essay
Communications plan Of kelloggs Company
The company is generally affected by political, social and environmental factors. Politically, Kellogg’s Company is affected by U.S and foreign, federal, state and local laws about different operations. Thus, different regulations enacted by the U.S government normally affect the company greatly.
8 pages (2000 words) Essay
Marketing mix
In todays highly competitive market, a company must be on its toes and employ the right tools so that its brand comes out on top. An owner or a manager of a small business has to design and plan out a comprehensive marketing program for the company to meet
4 pages (1000 words) Essay
Strategic management
At present, this giant food manufacturer has its manufacturing units in 18 countries and its products are available in nearly 108 countries of the world (Kellogg’s, 2010). As per the case study, the
8 pages (2000 words) Essay
Finance case study
decides to withdraw the entire line of credit and to demand immediate repayment of two existing loans extended to SDI, the alternatives would be to search some other sources of financing especially public financing. Line of credit is defined as “Rather than grant individuals
2 pages (500 words) Assignment
'Assume you are an independent management consultant. You have been asked to write an analytical business report of 1,200 words on Kelloggs. Critically examine Kellogg's Marketing Mix and how it can gain and/or increase its competitive a
eting mix has been defined by Jain (2010), as a grouping of the distribution scheme, the product, the activities undertaken in promotion, and the price organisation. Various marketing tools exist, they include segmentation is the grouping of clients into varying clusters
4 pages (1000 words) Essay
Critically examine Kellogg's Marketing Mix and how it can gain and/or increase its competitive advantage in the market
This mix is important because it aids a business in determination of a product’s suitability for a specific target consumer group. Other marketing tools include market research that involves the gathering,
4 pages (1000 words) Essay
IT Security System
From whom are the assets being protected? Against what kind of attack or misuse to protect from? And how can use of IT improve the operations of
2 pages (500 words) Research Paper
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing Management at Kelloggs Company for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us