Chap 11 Video Harley Davidson - Essay Example

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Chap 11 Video Harley Davidson

The internet is only enhancing the ability of customers of getting information to discuss with the sales agents. Vehicles sales are enhanced when shoppers have information available to them (Finlay, 2010).
The use of integrated marketing communication can enhance the ability of a company to provide valuable information to its customers. Integrated marketing information ensures all forms of communication and messages are linked together (Multimediamarketing, 2009).
Hal Harley could improve the relationship with its customers after the sale using a variety of different methods. “Customer service is one of the most important parts of your companys overall strategy to conducting business” (Haycox, 2011). The firm can offer its new customers that purchase a motorcycle a subscription to a bikers club. The subscription would enable the company the ability to perform primary research by offering questionnaires to the customers. The questionnaires would be included inside a free monthly magazine. The information retrieved from the questionnaires can be used to enhance the customer service function of the company.
Finlay, S. (2010). Internet Shoppers Get Lots of Vehicle Info in Minutes from Responselogix. Retrieved February 15, 2012 from ...Show more

Summary

There are approximately two billion internet users worldwide (Plunkett Research, 2011). The company has a corporate website that provides lots of information…
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Chap 11 Video Harley Davidson essay example
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