Got a tricky question? Receive an answer from students like you! Try us!

Marketing in fashion business - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 9 (2259 words)

Summary

Marketing in fashion business Name: Course: Tutor: Date: Marketing in fashion business Introduction Marketing is the process of determining the products or services which are been wanted by customers and also laying down strategies of making the sale and improving the communications wit the customers…

Extract of sample
Marketing in fashion business

It will determine the rate at which your commodities will be sold. There are many approaches you can use in reaching the customers but before it all you must ensure that there well laid down strategies. Without marketing strategies your business will not achieve anything since it is repeatedly said that ‘failing to plan is planning to fail.’ In marketing of fashion designs you must make sure that the market is broad and that the products or services satisfy the customers. Satisfaction in itself is a tool for marketing since when you meet the demands of the customers to the letter they will influence others extrinsically to like your fashion. Fashion is a big industry and it can be very risky to venture into if you are not ready to market your products or services. You have to make sure that you reach customers from all corners of the world or the intended area. The sale does not matter much in this kind of marketing but what will matter more is the satisfaction of customers. You should aim to supply enough that will meet the demand of the customers. Fashion marketing planning A plan is a tool of guiding and directing the marketing of your commodity. To market your fashion industry you ought to plan and act. You should not plan and then seat back, plan and then act immediately. ...
Download paper
Not exactly what you need?

Related Essays

Marketing the Fashion Product
The essay "Marketing the Fashion Product" talks about the successful marketing strategy of the biggest clothes retailer in the United Kingdom Marks and Spencer (M&S). …
12 pages (3012 words)
International Marketing: Fashion Industry
There is a certain group of people who love fashion and they love wearing fashionable clothes. Fashion industry depends upon those people who love fashion, who love wearing fashion. There were many fashion designers in past and many of them are now coming up with their new trends and ideas (Institute for Manufacturing University of Cambridge, n.d.). The global textile industry has been evolving from the year 2005, as most of the countries are now importing their required supplies from various chosen countries, based on the price of supply that are being offered. South Africa is one of such…
8 pages (2008 words)
Principle of Fashion Marketing 2013
The growth history of the Louis Vuitton has been awarded with the reward of world’s most valuable luxury brand for the six consecutive years from 2006 to 2012. The recognition as world’s most luxury brand has also enabled the company to gain high market valuation. The market valuation of the Louis Vuitton was about 25.9 billion USD in the year 2012 (Louis Vuitton 2012). The underlying essay aims at analysing brand position of Louis Vuitton. The brand analysis of the company will be done in accordance with the stepwise framework of PEST analysis, MICRO analysis, market segmentation, target…
14 pages (3514 words)
Digital Fashion Marketing
This paper intends to consider brands from four diverse web searches or profiles. The profiles include Burberry (multi-channel retailer), pure player (Asos), Debenhams (department store) and mail order (Very). The study involves assessing of business models and associated service marketing of brands (OKONKWO, 2007). In addition, the shopping quality and experience is used in the assessment criterion. The multichannel retailer (Burberry) is a sharp focus on the client, product that were unruffled but yet the spirit of the Britannic, traditional brands and digital marketing pressed the envelope…
8 pages (2008 words)
fashion marketing 3750
Introduction There are many theories and concepts that have been developed and applied to the field of marketing over time. This paper mainly focuses on the marketing mix although, at some point, it gives a reflection on other aspects of marketing. The main focus is with put on fashion marketing. People like fashion. Every human being wants to feel part of the present dispensation in terms of fashion. It is when the appropriate marketing strategies with the good mix is put in place that people get to understand what is new and fashionable thereby pushing them to go for the products. In the UK,…
15 pages (3765 words)
International fashion textiles Marketing
Internationalization Process Internationalization process is a particular brand development process considering from the local or domestic market place to international market place. This internationalization process used to provide international activity analysis depending upon the market penetration. International environment will generate valuable experience about the learning global strategy. For an example, an organization can gain valuable experiences in order to identify the social problems in various countries (Pride and Ferrell, 2011, p.248). Based on several literatures,…
12 pages (3012 words)
Fashion Retail Marketing
The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK. This online retail brand has emerged as one of the favourite destination for youngsters, looking for fashionable and affordable brands. This report analyses the brand value and the strategies followed by the company. This section discusses the company objectives and the ethical policies it follows. In the next topic the financial details of the company are given. The company’s large product…
18 pages (4518 words)