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Marketing in fashion business - Essay Example
Pages 9 (2259 words)
Marketing in fashion business Name: Course: Tutor: Date: Marketing in fashion business Introduction Marketing is the process of determining the products or services which are been wanted by customers and also laying down strategies of making the sale and improving the communications wit the customers…
It will determine the rate at which your commodities will be sold. There are many approaches you can use in reaching the customers but before it all you must ensure that there well laid down strategies. Without marketing strategies your business will not achieve anything since it is repeatedly said that ‘failing to plan is planning to fail.’ In marketing of fashion designs you must make sure that the market is broad and that the products or services satisfy the customers. Satisfaction in itself is a tool for marketing since when you meet the demands of the customers to the letter they will influence others extrinsically to like your fashion. Fashion is a big industry and it can be very risky to venture into if you are not ready to market your products or services. You have to make sure that you reach customers from all corners of the world or the intended area. The sale does not matter much in this kind of marketing but what will matter more is the satisfaction of customers. You should aim to supply enough that will meet the demand of the customers. Fashion marketing planning A plan is a tool of guiding and directing the marketing of your commodity. To market your fashion industry you ought to plan and act. You should not plan and then seat back, plan and then act immediately. ...
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