- Essay Example

Only on StudentShare

Extract of sample

Amazon focuses on convenience price and selection and so one of the services the company offers is that of facilitating the sale of used books, music and a wide array of products on its web sites (Annual Reports .com 2011). The company has used technology to transform the book and music retailing industry significantly. Analysis of the Macro-environment An analysis of the macro-environment using PESTEL indicates that there are major threats and opportunities in the environment. However, it is the company’s ability to utilise these opportunities and by using its strengths to minimise the effects of these threats that will be of importance. In the political environment the company’s sales are subject to both economic and political considerations ( 2011). There may be restrictions and foreign ownership. In order to meet local ownership and regulatory licensing requirements the company’s Joyo Amazon business is operated by Chinese companies. The economic environment in which the company operates is affected by fluctuations in exchange rates and changes in interest rates. Approximately 45% of the company’s revenues are associated with its international business ( 2011). ...
Download paper

Summary Inc is an online retailer operating retail websites including and (Annual 2011). The company whose head office is located in Seattle, Washington started operations in 1994 and became a public company in 1997 (Funding Universe n.d.)…
Author : camronlarson

Related Essays

7 pages (1757 words) Essay
Comparing Two Similar Businesses
5 pages (1255 words) Assignment
Amazon Versus Borders
5 pages (1255 words) Research Paper
Kellogg's Marketing Essay
4 pages (1004 words) Essay
Investigation on Whether Nokia Should Quit the UK
6 pages (1506 words) Essay
Financial Statement Analysis Project
8 pages (2008 words) Research Paper
Louis Vuitton/Ritz Carlton/Amazon Case Study
5 pages (1255 words) Assignment
The micro environment of using the Customer Value Funnel (CVF) Approach.
6 pages (1506 words) Research Paper
final exam questions
5 pages (1255 words) Essay
Capstone Project
11 pages (2761 words) Research Paper
Report : Create your own small local restaurant
10 pages (2510 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!