Got a tricky question? Receive an answer from students like you! Try us!

Case Analysis - Is there a Hybrid Automobile in your Future? - Essay Example

Only on StudentShare
Undergraduate
Author : rdare
Essay
Marketing
Pages 4 (1004 words)

Summary

Case analysis - Is there a hybrid automobile in your future? Introduction The search for energy efficient and perpetual motion machines has been an ongoing effort of the world’s best engineers and innovations keep cropping up now and then which revolutionize technologies of the future…

Extract of sample
Case Analysis - Is there a Hybrid Automobile in your Future?

As automobiles cannot be done without in modern life, the natural choice would be to design and build vehicles which could run on some miraculous, alternative, non polluting fuel with minimal or zero emission. Such miraculous discovery, if possible, could kill two birds with one stone. Hybrid cars are a venture in this direction. As it is not possible to build an automobile which could run solely on electric, solar or any other source of power immediately, as it would put tremendous strain on research, development and financial resources, the availability of hybrid cars is a welcome transitory stage into the future. After the successful launch of the Prius model by Toyota, many other automobile giants have leapt into the fray of manufacturing hybrid cars for the future. To be successful in the market, a hybrid car has to appeal to the general public in terms of cost of ownership as well as performance. 2. Key Problems To be successful in the market, a hybrid car has to appeal to the general public in terms of cost of ownership as well as performance. ...
Download paper

Related Essays

A Case Study on Toyota Corporation.
This study examined the effect on the public’s perception of the Toyota brand, and the appropriate brand strategies that the firm may adopt in order to establish once more Toyota’s brand position in the public mind for quality and reliability. It concludes that despite the negative publicity and adverse consequence of the Company’s recalls, the chances Toyota may redeem itself and assume market leadership once more are high with the help of strategic brand management particular to addressing a product recall event. …
70 pages (17570 words)
development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company
Basically, information presented on this report are useful in terms of enabling the company sell this product based on its target consumers’ specific needs and wants. Table of Contents Executive Summary …. 2 Table of Contents …. 3 1.0 Introduction …. 4 2.0 Main Purpose and Marketing Research Objectives …. 4 3.0 External Marketing Analysis ….… 4 3.1 Environmental Analysis ….….… 4 3.1.1 Political Factors ….…. 4 3.1.2 Economic Factors ….….…. 5 3.1.3 Social or Socio-demographic Factors ….…. 5 3.1.4 Technological Factors .….…. 6 3.2 Competition Analysis…
11 pages (2761 words)
Primo Motors Company: Hybrid
On the basis of market segments, a company selects their target customer groups where it will position its products (Friedman, 2010). The paper will examine the extent to which an organisation can segment the vehicle market on the basis of customer requirements. In order to analyse the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analysed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organisation in Midlands of the UK named Primo Motor Company, about how it can segment the small saloon…
4 pages (1004 words)
How is the development of hybrid car for the next 5 years in the United Kingdom?
It was found that customers see a hopeful future for hybrid cars but there are certain misconceptions due to which hybrid cars are not so popular till now. However, most of the customers are willing to try out hybrid cars in future for fuel efficiency. Table of Contents Abstract 2 Chapter I: INTRODUCTION 5 1.1Background 5 1.2 Research problem 6 1.3 Rational of the Study 7 1.4 Research objective 7 1.5 Research Questions 8 1.6 Outline of the Study 8 Chapter II: LITERATURE REVIEW 9 2.1 Significance of Consumer Behaviour Research in Marketing 9 2.2 Consumer Decision Making Process 9 2.3 Factors…
16 pages (4016 words)
Executive Summary to the Board of Directors of Chrysler-Fiat Auto Alliance to adopt and implement for Market Proposal in France
This study deals in framing market entry strategy for Chrysler-Fiat Auto Alliance who are looking for entering into new market. Recommendation The company should properly survey the market of France and find the potential company with whom the joint venture can be done. The company should also remember the key issues like technology exchange and product development while writing the agreement. The company should design proper strategy to attract the youth market towards their products because they are appearing to lose interest in cars. The government of France on the other hand can frame some…
10 pages (2510 words)
The challenges and opportunities of BMW
After conducting a thorough review of the literature it has been established that in order to offer high speed, sporty and designer cars to customers the company is neglecting the EU emission norms. There has been several news of the company taking political support to escape penalties and norms immorally. However, strict legal framework is compelling them towards thinking about other opportunities. In this backdrop a qualitative research has been conducted to know about customers’ perception and buying interest after knowing about the challenge. Primary data has been collected through a…
8 pages (2008 words)
"CLIMATE CARS" MARKETING REPORT
and also, for rented cabs in the country. At the end of the research, the paper would comment on the tactical ways through which climate cars can augment their performance in the next three years. The learnt from the essay would help to analyze the significance of marketing and its development over time. The essay will also give a detailed view of the nature of the automobile industry in U.K. Contents Growth of science and technology over time has proved to be advantageous for modernization in the world. Living standards of the individuals have radically improved with the contribution of…
10 pages (2510 words)