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CNS Breathe Strip Marketing Strategy - Case Study Example
Author : torranceblanda
Pages 3 (753 words)
Name Instructor Task Date CNS Breath Strip Marketing Strategy CNS has a global market and has tailored its marketing to fit international standards and fit the needs of the varied customers it has in the different markets. In order for any company to participate satisfactorily in the global market, it needs to ensure that they have the appropriate strategies, which will ensure that they gain competitive advantage over other suppliers of the same product…
The company has used prominent people in Japan, the United States, and in Italy as their public relations since they will have an impact on the consumer choices after being seen using the breathing strip. For example in Italy, they used a Valentino Rossi, who is a famous motor cycle racer to promote the breathing strip. Since people will want to emulate they people the find famous, they started using the breathing strip to take care of their breathing problems, and this increased sales for the product. The company also embarked on a campaign in all the countries it supplies the breathing strip to know the needs of consumers by conducting market research to know the consumer needs, for example, when it first introduced the strip in the united states, it was black and recorded high sales since it meant it should be used at night. However, when the same product was introduced in England, it had a negative impact since people there wanted it to come in a lighter color to indicate that it is helpful for breathing. ...