Product and Branding Strategies - Essay Example

Only on StudentShare

Extract of sample
Product and Branding Strategies

But overall the two main competitors of BMW are Mercedes and Lexus (Carscoop 2011) All these names are of the luxury car manufacturers. The reason that BMW automobiles are different from its competitors’ vehicles is that BMW offers a wide range of vehicles from luxury to sports cars. BMW vehicles are different on the basis of its design. BMW vehicles are designed keeping in mind the biasness towards sports, whereas Mercedes are designed keeping in mind the comfort and luxury attributes. Innovation rate at BMW is high as compared to the competitors. It has several series or categories of vehicles unlike other vehicle brands e.g. z-series, x-series etc. Brand personality of BMW is of a person who is mobile, wants recognition and freedom. The person wants to be considered important by others. He wants the people to look at him. He is a symbol of status. This refers to the recognition trait of the personality. The freedom trait refers to that the person is free and can go beyond the boundaries anywhere it wants. He wants fun and looks for adventure (Freeman.David 2006) Consumers have a deep relationship with the brand of BMW. This relationship is significant because consumers do not buy this brand only because it performs well but also because it adds meaning to their lives (Fournier.Susan 1998) Consumers associate themselves with the BMW vehicles personally. ...Show more

Summary

The Marketing Mix: Product and Branding Strategies (BMW) BMW is brand that people trust and look up to with high esteem. It is a German brand. Automobiles are the greatest product of BMW ever offered by the brand. BMW offers a range of vehicles, so the products are definitely not similar…
Author : abraham21
Product and Branding Strategies essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Product and Branding Strategies"
with a personal 20% discount.
Grab the best paper

Related Essays

Product and Branding Strategies (Starbucks)
Many competitors have entered the marketplace when they saw the first coffee house growing. Quality and high prices are not just the only attributes of the product of Starbucks Coffee. Starbucks coffee is of high quality and it is ensured that there is a consistency of quality and taste throughout the globally operating chain (Bussing-Burks, M.
4 pages (1000 words) Essay
The role of retailer branding strategies within retail stores
The significant growth and rise of technology and communication since the decade’s beginning, along with the emergence of highly sophisticated technological devices promoted by various telecommunication companies around the world, has brought a massive change in the mode of functioning of societies and businesses in various corners of the world.
14 pages (3500 words) Essay
Branding, Pricing, and Distribution
This paper will design domestic and global product branding strategy, pricing strategy, and distribution strategy for the organization in order to make its new product launch successful. Domestic and Global Product Branding Strategy Since light weight bags is a new business concept, the product branding strategy can play a significant role in determining the success of the brand.
4 pages (1000 words) Essay
Branding and product life cycle
Generally product life cycle consists of four common stages, such as introduction, growth, maturity and decline. This part of the essay will discuss about these four stages of product life cycle. Introduction The introduction stage of product life cycle is characterized by the low sales growth rate of products.
4 pages (1000 words) Essay
Branding
Thus a brand constitutes a symbolic embodiment of all the values that a corporate stands for and its represents information connected to a company. The term brand name is often used synonymously with the term brand, but brand name is usually used to denote the written or spoken linguistic elements of a brand.
8 pages (2000 words) Essay
Branding
The act of branding can be traced back to the early 1800's when cowboys would brand their cattle before driving them across the central plains of the United States (Rozin 2002).
23 pages (5750 words) Essay
Below is a list of global Brands.choose four of these brands to illustrate the key point of the four major branding strategies: Mindshare Branding,Emotional Bra
As a result some products are selling better, than the other ones. The effectiveness of marketing depends not only on the rational usage of marketing tools, but on the accordance of the
16 pages (4000 words) Essay
The Marketing Mix: Products and Branding Strategies SLP 02
The baby products include items from baby registry to even travel solutions for babies. It is evident from the product – target market matrix, that most of the target segments purchase products relevant to their category
2 pages (500 words) Essay
The role of retailer branding strategies within retail stores
nication companies around the world, has brought a massive change in the mode of functioning of societies and businesses in various corners of the world. Talking in a more elaborate manner, it can be said that the high-level communication technologies have helped in the process
14 pages (3500 words) Essay
Branding
Since the beginning of the business operation Mr. Colgate wanted to boost customer health and provide products that could enhance the quality of their lives (Sekar, 2008). For almost two decades, the Colgate-Palmolive persisted with the same
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT