Mountain Man Lager will have to face the existing competition in new regions. Proven success with the blue-collar customer segment will help in identifying similar customer segment in new regions. Risk of losing or not establishing similar brand image in new markets amidst tough competition. Boost sales of Mountain Man Lager. Risk of not establishing market share as expected. Lack of knowledge of customers’ preferences in new markets. Roping in new distributors in the new regions will be a challenge. Increased distribution and logistics costs. Alternative two: Introduce new product line, Mountain Man Light in existing market targeting younger generations in the Eastern Central region of the US. Pros Cons Attract newer customer segment, which is already looking for products such as light beer. Risk higher costs versus profits initially. Capture diversified market segments through increased product lines. May not earn brand loyalty like MM Lager did, which might further affect brand image of MM Lager. Improve market share while banking on existing brand image of Mountain Man. Loyalty could be due to Mountain Man Lager rather than MM Light. Disloyalty towards MM Lager by its customer segments. Workload on the smaller sales force. Competition from already existing brands that have better market share. Challenge of distributors’ acceptance of the new product. Huge competition from other companies in terms of variety, costs, and brands. Recommendation: Based on the information and data, better option for improving profitability of MMBC would be to expand their core brand, Mountain Man Lager, into other markets within the US. The Mountain Man Lager had occupied 70% s off-premise sales in East Central Region and almost 60% of blue collar males were the purchasers from these locations (Abelli, 3). To earn such market presence and earning distributors in new regions would be a challenge, for which existing sales force can be mobilized to use their expertise to get more off-premise locations to sell Mountain Man Lager in other states. Establishing similar brand image in new markets can be accomplished by using MMBC’s brand image and history of success to convince new distributors and off-premise owners. Some amount of market research would help in identifying customer preferences in new regions, and promotion of Mountain Man Lager can be focused on such customer segments. Distributors and/or off-premise locations in regions that contain better concentration of the suitable customer segments would be ideal target market for Mountain Man Lager in new regions. Moreover, Mountain Man Lager’s flavor, price, and quality will be able to counter competition from existing brands in new regions. This is because this product already established itself amidst competition from imported and craft beer products in East Central Region (Abelli, 4). Mountain Man Lager can be considered as the defensible strategy for MMBC, which was not countered by other products serving this customer segment in the East Central Region for more than 50 years. In this region, the issue was with increasing customer segments that preferred other beer product categories (light beer), which posed a threat to the
Last name, first name Mountain Man Brewing Co. Problem Statement: Mountain Man Beer Company started experiencing declining sales, which could eventually challenge the company’s existence. This is mainly because MMBC served only one product, the Mountain Man Lager, which sustained competition from various other bigger players in the market by creating a defensible customer segment; this product was mostly preferred by the blue-collar customers in Eastern Central of the United States…
Pepsi Co has successfully maintained its position globally as a food and beverages company. Much is owed to its advertising campaigns which are focused more on the content and less on the budgets of airing those advertisements in various media.
Thus, an innovative business model is needed to show how to homogenise these different members as one entity working together for the benefit of the entire sector. The proponent of this paper tries to expound the business process under the human resource and marketing aspect of the business.
The traditional beer registered a lot of success in the market due to the fact that the market considers it to be an authentic, high quality and tough brand. Nonetheless, its success in the market is demonstrating a decline since the introduction of the new product.
Various practices in sexuality are under continuous evolution and in this process they move from acceptance to rejection or vice verse depending upon the then prevailing social circumstances of the society. Largely considered a matter of personal choice, the liking of one sexual practice by an individual is to a large extent governed by how one’s mind is tuned to his environment.
I would assert that some parts of the IT policy PBC would still be fully responsible for it since it will be the duty of the IT Policy of Rack-Mount to take responsibility of its actions. Further, I would show how PBC will oversee and verify those), and which parts may now be ignored As you are aware, the work of Pabst Brewing Company is to produce quality services to people.
The first images of the logo were Willy the Hillbilly was printed in 1950 and was sold in the market. The moonshine theme (original source for the name Mountain dew) didn't stick, but the hillbilly did become popular. Mountain Dew was trademarked and labeled, it included a cartoon hillbilly taken from the creators' original label design, who would eventually grow to become the drink's official mascot for years to come.
Nonetheless, its success in the market is demonstrating a decline since the introduction of the new product. As a result, Chris Prangel, the company’s new manager is faced with tough decisions which he has
Businesses do so by producing goods and services that meet the requirements of people or the customers. Thus, customers or consumers become the mainstay of business (McKenna, 1991).
Research indicates that customers are the
The PEST analysis performed on the European Breweries proved and portrayed a positive image of the industry in terms of independence (Warburg 2000). Internal and external factors were considered when analyzing the industry