Research Requirement

Research Requirement Essay example
Undergraduate
Essay
Marketing
Pages 3 (753 words)
Download 0
Research requirement Conducting a research of customers assists organizations and firms to upgrade their performance and advance their marketing tactics by comprehending issue like psychology of the way a consumer reason, analyses things, think, and preference among various alternatives such as products and services…

Introduction

In this particular essay, three scholarly articles that have employed human subjects in the research will be discussed with an aim of explaining how human subjects were incorporated in the research and how human subjects provided insight on how consumers think. In the article, concerning consumer compliant behavior human subjects were used to bring out the concept of how consumers respond to products and services that do not satisfy them to their expectations. The article tries to extrapolate how employees and the management can handle negative critics given by consumers when they are not satisfied (Tronvoll, 2007). This article incorporates four narratives involving human subjects concerning the service industry in different scenarios representing various sectors. Human subject in the narratives reacts after interacting with the services and evaluating their use-in-value. According to the article, consumer-complaining behavior has been perceived as a post-purchase practice that takes place because of customers being dissatisfied (Tronvoll, 2007). ...
Download paper
Not exactly what you need?

Related papers

Marketing research
1.2 Research Aim This survey was conducted along three major aims. These are: 1. Identify current trend of coffee shop patronage among students on the university campus including choice of coffee products and peak times of patronage. 2. Seek new and innovative ways of operating a coffee shop on campus to make Hot Cup a preferred coffee shop among students. 3. Explain potential factors that may act…
research
.8 6 Methodology.9 7 Analysis.10 8 References.12 1. Introduction The main aim of this research is to provide important marketing data to the client which is a company seeking to introduce a new range of ready to eat nutritious meals for fixed budget customers. The client company is planning to launch nutritious food products in United Kingdom market with the students as the main target customer of…
Marketing research
The new system created a good data warehousing and customer data-analysis systems. The new system resulted in the a 300% increase in returns on investment between 1998 and 2000 (Gamble et al, 2010). Through the system, Cathay Pacific got information to support decision making. This resulted in the consolidation of data, more personalized service and improved target marketing. The Airline also…
Marketing Research
The customer oriented approach has won her many laurels and once the customer enters her store, they keep coming every 7-10 days to purchase more products. Her success lies in offering what customer needs. Growth is a way of life and Kudler too wants to expand suitably selecting right product mix and targeting potential customers. Currently, markets and the demographics of the region are rapidly…
Research Proposal
All the countries round the world are concerned about the carbon footprints and its effects. The developed countries have already taken various measures and adopted policies under the Kyoto Protocol. The other developing countries are taking steps towards reduction of greenhouse effect but none of them have accepted the international legal bindings to do so (Ackerstein, and Katherine, 2007;…
Sony..read the requirement carefully
It is also among the top a hundred effectively managed companies across the business world (Koontz & Weihrich 2006, p. 104). This was because of its renowned heritage of creativeness and innovativeness. On the other hand, marketing concept is a marketing philosophy in which a company’s goals revolve around the identification and achieving the needs and wants of the customers (Singh 2004, p. 11).…
CUSTOMERS PORTFOLIO AS MANAGEMENT REQUIREMENT
The implementation of these strategies must however be done in a manner that can guarantee that the strategic management plans of the companies are up to date with changing situations on the market (Levinsohn and Williams, 2004). This means that the search and implementation of strategic management plans must be undertaken as a holistic process that includes all stakeholders who have a role to…