StudentShare solutions
Triangle menu

The Case of Raleigh - Essay Example

Nobody downloaded yet

Extract of sample
The Case of Raleigh

The company evidently as its humble beginning started from nothing to something. However, Raleigh was able to survive tough times due to its implementation of competitive strategies. It was able to survive the Great Depression due to its introduction of value-for-money products. Not only that, even if in between 1950 and 1962, Raleigh was still able to consider a competitive strategy which involved focusing on bicycle sales. Focus is a generic strategy which was then applied to Raleigh. This strategy particularly includes concentrating on a certain segment of product line that at some point would benefit the entire organisation in reaching its competitive advantage in the international market (Porter, 1998). By then, Raleigh started to acquire other rival groups in order to dominate in the market and then it started to expand overseas where there were potential for its product offerings. Not only that, Raleigh was good at ensuring promotion of its product line by sponsoring road racing team in Europe.
Raleigh survived as it continuously obtained subsidiaries which in 2005 came to be around six in all, which include Derby Cycle Werke, Raleigh America, Raleigh Canada, Raleigh Taiwan, Raleigh UK Limited, and Raleigh International. This simply shows how marketing at Raleigh has become more complex as it continues to expand in the international market.
1.1 Q1
1.1.1 Marketing issue...
1.1 Q1 1.1.1 Marketing issue Marketing today is about creating a need or demand for certain product or service offerings and various firms are actually good at doing this for this is an essential step in order for a certain business to survive (Boone and Kurtz, 2006; Kotler et al., 1999). Although the basic idea of marketing is about meeting the needs of the customers, firms actually have significant influence in order to create a need for their service or product offerings. Raleigh was good at doing this stuff. In fact, its ability to create a significant sale amidst tough economic times just proved that it was essentially good at creating a need for its product offerings. 1.1.2 Keegan’s approaches to the study of culture However, modern marketing tries to integrate the idea of understanding the entire market and its prevailing language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions which are dynamic variables that are integral components of culture (Czinkota and Ronkainen, 2007). Keegan (1989) had different approaches in the study of culture and these include anthropological approach, Maslow’s approach, the Self-Reference Criterion, diffusion theory, high and low context cultures and perception. In the case of Raleigh, all of these can possibly be applied, but on a general or universal context, it is much applicable to use the Maslow’s approach which is entirely about understanding the hierarchy of needs. Modern marketing after all, is about understanding the needs of the customers and even trying to create them on the part of the firm (Kotler et al., 1999; Boone and Kurtz, 2006). Thus, the decision to standardised or adapt a customised approach ...Show more

Summary

The case of Raleigh is a story of both success and failure at some point. Just like any other type of business, what did Raleigh possess are remarkably the opportunities for potential to grow and even become a cut above the other due to a certain competitive advantage. …
Author : nicholaskoss
The Case of Raleigh essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Case of Raleigh"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Source Document Analysis
Although from one individual to another, this is very much a legal and a political letter, and an important one, because it refers to the first attempts at English colonization of North America. It is about both exploration and conquest, but also about ultimate authority and control.
4 pages (1000 words) Essay
Neurobiological Aspects of Language Development in Children
rphology, semantics and syntactic (Adams and Gathercole).Children with developmental disorders of language have also been shown to have poor phonological memory skills (Adams and Gathercole).The ability to talk , listen , write and read is very important as it ensures that discoveries and knowledge accumulated by one generation are passed on to the next generation (Laura).
5 pages (1250 words) Essay
Source Document Analysis
ment that conveys a right or title to a private individual or organization, including conveyances of land and inventions.’ according to the Free Dictionary. Although from one individual to another, this is very much a legal and a political letter, and an important one,
4 pages (1000 words) Essay
RESPONSE PAPER for The Strange case of Dr. Jekyll and Mr. Hyde (This is an book)
So, it would not be wrong to say that in the novel being discussed, Robert Louis Stevenson has immensely succeeded in creating a story which appeals to the readers owing to its inherent excitement and scariness. First and foremost, the greatness of
2 pages (500 words) Essay
Case
rent that the only goal that Ken Hoffman provided to Ruth Cummings when she was promoted as branch manager for the Saks Fifth Avenue store was that he was putting her in charge of the store and that “your job would be to run it so that it becomes one of the best stores in the
2 pages (500 words) Essay
MGT506 - Strategic Leadership, Mod 2 Case Assignment
The business was successful to such an extent that it was included as the number one business management company by CNN Money. The company right now has more than 5000 employees within the US and contributed
5 pages (1250 words) Essay
Case
the company management is reluctant to solve the issue of employee exposure to the harmful asbestos and instead avoids the cost of carrying out cleanup. The management silently threaten the employee with job loss in case of raising alarm on the health risk posed by asbestos in
3 pages (750 words) Essay
The Islamic Association of Raleigh and First Presbyterian Church
I also chose the institutions due to their proximity and also their closeness. Both places of worship are located in Raleigh and thus form part of the community. Understanding of the two religious groups is an important issue since it boosts harmony
4 pages (1000 words) Essay
Case
The bills of medicines and test summary are sent to insurance company. In this case due to unavailability of physician, professor himself went to healthcare clinic, which is substitute of Dr. Martin. There are two groups that
1 pages (250 words) Essay
Case
This was the standard business procedure which was maintained between Moore Tires and Morecedes Tire. For a long time, the two businesses operated independently maintaining business relationships with all transactions getting settled between
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment