Materiality of Brands that are Iconic for Russia - Essay Example

Free

Extract of sample
Materiality of Brands that are Iconic for Russia

Most often than not, the stimuli behind materiality that eventually succeeds in getting people make purchase is the desire to satisfy one’s self quest in a way that he or she feels better expressed of his or her identity (Leingbridge, 2003). Iconic brand on the other hand has to do with promotion of a particular brand to reach a level that can be tagged as a brand of national popularity. Drawing the relation between materiality and iconic brand, Holt (2004) explains that “consumers flock to brands that embody the ideals they admire, brands that help them express who they want be. The most successful of these brands become iconic brands.” The Iconic Brand of Russia To a very large extent, Russia operates an open economic market in the sense that, hardly does a particular company or corporate dominate all brands of products in the country (RusMarket, 2011). Russia has different companies and corporations with different brands. There is therefore a lot of competition among brands of all kind – be they consumables, food brands or non-food brand. For any brand to be acclaimed by most of the people in Russia is therefore a great achievement. The achievement of this feat is however not an impossibility. ...
Download paper

Summary

Materiality of brands that are iconic for Russia Overview Materiality and iconic brands are very related and interdependent. This is to say that materiality for a certain brand may lead to that brand becoming an iconic brand (Konadu, 2009) whereas iconic brands are promoted through materiality among consumers (Gardener, 2008)…
Author : elizabethzieman
Download 0

Related Essays

How to Sustain Customer Loyalty towards Brands
The researcher states that brand loyalty is the final objective a company sets for a branded merchandise. The importance of brand loyalty cannot be underestimated due to the fact that as brand loyalty increases, the vulnerability to the competitive actions is reduced which is very important in the cut-throat competitive era of today. The customer’s adherence to a particular brand increases the market value of the brand and helps the organization to have a competitive edge over the rivals. The brand loyalty also provides confidence among the organizations to launch a new product and to get...
71 pages (17821 words) Essay
The Marketing Strategies of Fashion Brands
The essay " The Marketing Strategies of Fashion Brands" examines the brands' marketing strategies in the fashion industry. Acquiring ambassadors who represent the industry and share their experiences with the brand boosts the industry substantially. Different fashion industries apply different strategies to market their products. More often than not, these interlink and some contrast. Fro example a certain industry may use fashion blogs and another may use fashion showcase to market their products. There are two marketing strategies but they are very contrasting. For the fashion blog marketing...
7 pages (1757 words) Coursework
IKEA: Entering Russia
The company has put into consideration various marketing elements in its efforts to meet its customer needs including the product, distribution strategy, price, and communication strategy. IKEA’S pricing strategy is based on its desire to be the global price leaders in furniture items. Its products retail at prices 30 percent below the market rates. The company’s pricing is standardized and applies to all its stores across the world; and the only difference is due to exchange rate fluctuations. The company has been able to achieve competitive prices because of economies of scale attained...
7 pages (1757 words) Case Study
Douglas Holt - how brands become icons
Followers are the consumers who value a brand the most. Next are insiders who are somewhat critical to a brand. The author has linked the success of a brand with the cultural understanding of consumers while discussing the theory for the development of iconic brands. Douglas Holt has given some valuable suggestions for development of the branding strategy. The suggestions are based on the in-depth study of the historical records of some key iconic brands, such as, Harley-Davidson, BMW, and Coca Cola. One of the main points that Holt has raised in the book is that brands do not become icons by...
3 pages (753 words) Essay
Differentiating Brands
However, they are the ones trying to keep up with the large brand nowadays, and it is through different strategies that they aim to realize their lost glory. Some individuals may say that Google is at a place where losing its market to some of its competition is next to impossible (Scott, 2008). This paper will examine three of Google’s main competitors, and find out if any of the strategies being implemented can work to topple the giant. Google, with regards to its competition, may have a difficult time trying to maintain the top position in terms of market share. Microsoft, Yahoo, and...
3 pages (753 words) Essay
International Marketing
This report stresses that Magnit and Cityline are the Russian organizations that do not have any kind of international presence. Huge popularity and high market share in Russia influenced these two organizations to decide to go for global expansion strategy. Magnit is one of the leading retail chains in Russia. On the other hand, Cityline is one of the largest internet service providers in Russia. Magnit is trying to target potential target customers in India as it is true that the demand for consumption of consumer goods in the retail chain has increased significantly among the target...
11 pages (2761 words) Essay
brands and branding
According to Burberry, the founder of the company he said that the company was established to help the young people realize their dreams through innovation and engage in creativity thus making life bearable to them. Marketing strategies used by Burberry The marketing strategies of the company are focused at providing provide value to the customers through the products and the type of information concerning the products that are in the market. Retail marketing Retail marketing has been commonly used by the company. As one of marketing strategies, it has the capability to make the company to be...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!